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  • Using Installed Base Selling to Maximize Revenue

    A Step-by-Step Approach to Achieving Long-Term Profitable Growth

    by Remi Gicquel, Paul-André Lambert ...
    Series series Business and Management (R0)
    There is no such thing as an easy sale. However, selling to an existing customer—whether by refreshing an old product or introducing a new and different product—is often easier, faster, and returns higher margins. Centering your organization’s sales strategy on your installed base is a smart and proven way to achieve long-lasting, profitable growth.Using Installed Base Selling to Maximize Revenue ... Read more

    $56.99 CAD