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Showing 1 - 12 of 12 results for “raymond pettit”
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  • Reinventing the River City

    Riparian Infrastructure, Cincinnati Elites, and the Ohio River

    by Raymond Pettit ...
    Series Book 72 - Geographies of Justice and Social Transformation
    As the first major U.S. urban center located west of the Appalachian Mountains, Cincinnati depended on the Ohio River for its early development, eventually becoming one of the country’s iconic river cities, with incredible growth during the golden age of steamboats. By the end of the nineteenth century, however, the river had lost its shine and became known as the “poor man’s highway.” The ... Read more

    $33.99 CAD

  • Learning From Winners

    How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

    by Raymond Pettit ...
    This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in ... Read more

    $109.99 CAD

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  • Rethinking Business Strategy for a Hyper-connected World.

    A method for creating an ecosystem of connected products/services that disrupt markets and create new value for users and business.

    by Álvaro Rojo Duran ...
    Much has changed in recent business landscape forcing companies to rethink and update their Industrially-grounded strategies. We are in the middle of a Connected Revolution where digital is transforming businesses left and right.In this book I present a strategy adapted to a fast moving and hyper-connected world, where every ‘thing’ is beginning to be connected. I will also present a method for ... Read more

    Free

  • Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    by Ville Maila, Markus Ståhlberg ...
    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

    $51.99 CAD

  • Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

    by Brian Burns, Tom Snyder ...
    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and ... Read more

    $36.99 CAD

  • A Joosr Guide to... Contagious by Jonah Berger: Why Things Catch On

    by Joosr ...
    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What makes some messages go viral while others ... Read more

    $4.99 CAD or Free with Kobo Plus

  • The Routledge Companion to Consumer Behavior Analysis

    Edited by Gordon Foxall ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing ... Read more

    $119.99 CAD

  • How Cool Brands Stay Hot

    Branding to Generations Y and Z

    by Joeri Van Den Bergh, Mattias Behrer ...
    WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, ... Read more

    $43.99 CAD

  • Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

    by Shane Atchison, Jason Burby ...
    You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future.That's where this groundbreaking marketing ... Read more

    $42.99 CAD

  • Brand Intimacy

    A New Paradigm in Marketing

    by Mario Natarelli, Rina Plapler ...
    From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions.In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, ... Read more

    $25.59 CAD

  • YouthNation

    Building Remarkable Brands in a Youth-Driven Culture

    by Matt Britton ...
    Youth is no longer an age—it's a commodityYouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, ... Read more

    $19.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Re/Brands Case Study Collection Vol. 1

    by Peter Roper ...
    Rebrands, brand launches and brand relaunches. In Volume One of this series you’ll peak inside the strategic and creative process of some brand new brands and some old brands made new… plus find out how well they performed. Brands featured in this volume: Abbott’s Village Bakery, Virgin Australia, Twenty20 Big Bash League, Arvo, La Trobe University. ... Read more

    $2.95 CAD