Skip to main content
Search Button
Canada Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


“ray poynter”

Showing 1 - 12 of 12 results for “ray poynter”
Skip side bar filters

  • The Handbook of Online and Social Media Research

    Tools and Techniques for Market Researchers

    by Ray Poynter ...
    Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog ... Read more

    $61.99 CAD

  • The Handbook of Online and Social Media Research

    Tools and Techniques for Market Researchers

    by Ray Poynter ...
    Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog ... Read more

    $65.99 CAD

  • The Handbook of Mobile Market Research

    Tools and Techniques for Market Researchers

    by Ray Poynter, Navin Williams, Sue York ...
    The premier guide to mobile market researchThe Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation ... Read more

    $38.99 CAD

People who read these also enjoyed

  • The Theory and Practice of Online Learning

    by Terry Anderson ...
    Series series Issues in Distance Education
    Every chapter in the widely distributed first edition has been updated, and four new chapters on current issues such as connectivism and social software innovations have been added. Essays by practitioners and scholars active in the complex, diverse, and rapidly evolving field of distance education blend scholarship and research; practical attention to the details of teaching and learning; and ... Read more

    $31.99 CAD

  • Making Monitoring And Evaluation Systems Work: A Capacity Development Tool Kit

    by Goergens Marelize; Kusek Jody Zall ...
    After more than a decade of development investments in monitoring and evaluation few countries are able to regularly report on how effective their policies and programs are in achieving the results they desire. It is not through lack of good M&E design, nor political mandates to support the effort, but from a lack of sustained management and delivery of effective M&E programs within established ... Read more

    $39.99 CAD

  • The Handbook of Global User Research

    by Robert Schumacher ...
    User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring ... Read more

    $47.99 CAD

  • e-Marketing

    Applications of Information Technology and the Internet within Marketing

    by Cor Molenaar ...
    Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant.In this brand new textbook, Cor Molenaar summarizes classic concepts and current ... Read more

    $150.99 CAD

  • The Research Funding Toolkit

    How to Plan and Write Successful Grant Applications

    by Jacqueline Aldridge, Andrew M Derrington ...
    Writing high quality grant applications is easier when you know how research funding agencies work and how your proposal is treated in the decision-making process. The Research Funding Toolkit provides this knowledge and teaches you the necessary skills to write high quality grant applications.A complex set of factors determine whether research projects win grants. This handbook helps you ... Read more

    $86.99 CAD

  • Public Relations Online

    Lasting Concepts for Changing Media

    by Thomas A. Kelleher ...
    Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a ... Read more

    $87.99 CAD

  • preparing for blended e-learning

    by Allison Littlejohn, Chris Pegler ...
    Series series Connecting with E-learning
    Blended and online learning skills are rapidly becoming essential for effective teaching and learning in universities and colleges. Covering theory where useful but maintaining an emphasis on practice, this book provides teachers and lecturers with an accessible introduction to e-learning.Beginning by exploring the meaning of 'e-learning', it supports tutors in identifying how they plan to use ... Read more

    $64.99 CAD

  • Managing Social Research

    A Practical Guide

    by Roger Tarling ...
    Series series Social Research Today
    An essential tool for those planning to undertake social research, this exceptional book tackles many of the specific concerns and issues that arise. A well structured text, it offers a comprehensive introduction to a range of important areas in project management, including:commissioning researchpreparing a tender or grant applicationrisk and stakeholder analysismanaging the field work and data ... Read more

    Free

  • Learning Analytics Explained

    by Niall Sclater ...
    Learning Analytics Explained draws extensively from case studies and interviews with experts in order to discuss emerging applications of the new field of learning analytics. Educational institutions increasingly collect data on students and their learning experiences, a practice that helps enhance courses, identify learners who require support, and provide a more personalized learning experience. ... Read more

    $64.99 CAD