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Showing 1 - 12 of 12 results for “ralph krüger”
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  • Brand Growth Barriers

    Identify, Understand, and Overcome Them

    by Ralph Krüger, Andreas Stumpf ...
    Series series Business and Management (R0)
    How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to ... Read more

    $64.99 CAD

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  • How Cognitive Interviewing Can Assist with Disciplinary & Grievance Investigations - an article

    by Richard Payne ...
    This article discusses how the cognitive interviewing technique can be adapted for internal disciplinary and grievance investigative interviews within the employment relationship.It also outlines some of the important techniques which can be used by interviewers in order to improve the quality and accuracy of evidence retrieved from witnesses and employees under investigation even when a critical ... Read more

    $0.99 CAD or Free with Kobo Plus

  • What Kids Buy

    The Psychology of Marketing to Kids

    by Robert H Reiher, Ph.D., Daniel Acuff ...
    If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, ... Read more

    $18.99 CAD

  • How to be a Porno Producer

    by Nick Shoveen ...
    How to be a Porno Producer is the perfect book for any person with creative talent who would like to explore the possibiliity of getting into the very profitable business of producing Porno films.Some of the sections of this book thoroughly cover the important categories of:CastingFinding a LocationBudgetingEquipment RentalPost ProductionModel ReleasesResourcesMarketingFormat ChoiceMusicThe Cover, ... Read more

    $6.99 CAD or Free with Kobo Plus

  • Ten Things You Should Know About ... Video Game Developers

    by Anne-Christine Gasc ...
    What would you do if you knew what made your co-workers behave the way they do? What if you could understand the reasons and predict the outcome? What if you could tailor your own working practices to make the most of others? What if you could become the person who can make people do things others can't?The stories we live over the course of our careers shape the way we see each other and affect ... Read more

    Free

  • Employee Handbook

    by Roberta Cava ...
    Your company Employee Handbook should cover all the rules and regulations that an employee is expected to know and follow. They are an employee's guide that explains the company's rules and regulations.On the first day of employees' employment, they are given a copy of the company's Employee Handbook and after a week are asked to sign an agreement stating that they have read the handbook and ... Read more

    $40.99 CAD or Free with Kobo Plus

  • Why Marketing to Women Doesn't Work

    Using Market Segmentation to Understand Consumer Needs

    by J. Darroch ...
    Series series Business and Management (R0)
    This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers. ... Read more

    $32.99 CAD

  • E-Marketing: Concepts, Methodologies, Tools, and Applications

    Edited by Information Resources Management Association ...
    The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds. E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case ... Read more

    $1,951.99 CAD

  • A Joosr Guide to... Small Data by Martin Lindstrom: The Tiny Clues That Uncover Huge Trends

    by Joosr ...
    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What can individual behavior tell us about potential ... Read more

    $4.99 CAD or Free with Kobo Plus

  • Germany’s Economic Renaissance

    Lessons for the United States

    by J. Ewing ...
    Series series Economics and Finance (R0)
    In Germany's Economic Renaissance, veteran European correspondent Jack Ewing of The International New York Times explains how a country with some of the highest labor and energy costs in the world beat the odds to become the third-largest exporter of manufactured goods, after China and the United States. Men and women who manage German companies both big and small explain how any company can ... Read more

    $64.99 CAD

  • How to Create a Successful Marketing Plan

    by Desmond Gahan ...
    A marketing plan is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description ... Read more

    $3.99 CAD or Free with Kobo Plus

  • Power Politics in Asia’s Contested Waters

    Territorial Disputes in the South China Sea

    Edited by Enrico Fels, Truong-Minh Vu ...
    Series series Political Science and International Studies (R0)
    This volume offers a comprehensive and empirically rich analysis of regional maritime disputes in the South China Sea (SCS). By discussing important aspects of the rise of China’s maritime power, such as territorial disputes, altered perceptions of geo-politics and challenges to the US-led regional order, the authors demonstrate that a regional power shift is taking place in Asia-Pacific. The ... Read more

    $205.99 CAD