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Showing 1 - 12 of 12 results for “r varey”
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  • Internal Marketing: Directions for Management

    Edited by Barbara Lewis, Richard Varey ...
    Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic ... Read more

    $129.99 CAD

  • Educating Air Forces

    Global Perspectives on Airpower Learning

    Edited by Randall Wakelam, David Varey ...
    Series series Aviation & Air Power
    Compared to armies and navies, which have existed as professional fighting services for centuries, the technology that makes air forces possible is much newer. As a result, these services have had to quickly develop methods of preparing aviators to operate in conditions ranging from peace or routine security to full-scale war. The first book to address the history and scope of air power ... Read more

    $50.99 CAD

  • Humanistic Marketing

    Edited by R. Varey, M. Pirson ...
    Series series Humanism in Business Series
    Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation. ... Read more

    $115.99 CAD

  • Marketing Communication

    A Critical Introduction

    by Richard Varey ...
    Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building.Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing ... Read more

    $129.99 CAD

  • Fearless Leadership

    Unlock success using the secrets of the brain

    by Richard M Varey ...
    Fearless Leadership aims to improve leadership and personal effectiveness in any workplace. Drawing on over 10 years of research and work on leadership, Richard M Varey has cultivated a model, ‘The Fearless Approach’, which urges leaders to create a fear-free culture and atmosphere within their organisations to allow individuals to flourish.He explains how a fearless approach can be used to raise ... Read more

    $7.99 CAD

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  • The Bombers and the Bombed

    Allied Air War Over Europe 1940-1945

    by Richard Overy ...
    The ultimate history of the Allied bombing campaigns in World War IITechnology shapes the nature of all wars, and the Second World War hinged on a most unpredictable weapon: the bomb. Day and night, Britain and the United States unleashed massive fleets of bombers to kill and terrorize occupied Europe, destroying its cities. The grisly consequences call into question how “moral” a war the Allies ... Read more

    $16.99 CAD

  • Casting Light on the Shadows

    Canadian Perspectives on Special Operations Forces

    Edited by Colonel Bernd Horn, Tony Balasevicius ...
    Special Operations Forces (SOF) have never been an integral element of Canada's military capability. Although units have existed periodically throughout the country's history, they have always been in the shadows. However, the terrorist attack in the United States on September 11, 2001, changed that. In the aftermath of 9/11, SOF became the force of choice. Casting Light on the Shadows consists of ... Read more

    $9.99 CAD or Free with Kobo Plus

  • The Art of Command

    Military Leadership from George Washington to Colin Powell

    Edited by Harry S. Laver, Jeffrey J. Matthews ...
    Series series American Warriors Series
    What essential leadership lessons do we learn by distilling the actions and ideas of great military commanders such as George Washington, Dwight D. Eisenhower, and Colin Powell? That is the fundamental question underlying The Art of Command: Military Leadership from George Washington to Colin Powell. The book illustrates that great leaders become great through conscious effort—a commitment not ... Read more

    $33.99 CAD

  • Understanding Modern Warfare

    by David Jordan, James D. Kiras, David J. Lonsdale, Ian Speller, Christopher Tuck, C. Dale Walton ...
    Understanding Modern Warfare has established itself as the leading introduction to the issues, ideas, concepts and context necessary to understand the theory and conduct of warfare in the twentieth and twenty-first centuries. It is an invaluable text for military professionals and students of military history. Key features include: incisive coverage of the debates surrounding contemporary and ... Read more

    $43.99 CAD

  • Canadians Under Fire: Infantry Effectiveness in the Second World War

    Infantry Effectiveness in the Second World War

    by Robert Engen ...
    In Canadians Under Fire Robert Engen explores the dynamics of what combat looked like to Canada's infantrymen during the Second World War. Analyzing unexamined battle experience questionnaires from over 150 Canadian infantry officers, Engen argues for a reassessment of the tactical behaviour of Canadian soldiers in the Second World War. The evidence also shows that Marshall's theory of non ... Read more

    $32.99 CAD

  • War and Technology

    by Jeremy Black ...
    Series series Encounters: Explorations in Folklore and Ethnomusicology
    "[A] scholarly overview of military technology throughout history—starting roughly in the 15th century and extending into the future . . . insightful."— Publishers WeeklyIn this engaging book, Jeremy Black argues that technology neither acts as an independent variable nor operates without major limitations. This includes its capacity to obtain end results, as technology's impact is far from simple ... Read more

    $17.59 CAD or Free with Kobo Plus

  • Special Operations and Strategy

    From World War II to the War on Terrorism

    by James D. Kiras ...
    Series series Strategy and History
    James D. Kiras shows how a number of different special operations, in conjunction with more conventional military actions, achieve and sustain strategic effect(s) over time. In particular, he argues that the root of effective special operations lies in understanding the relationship existing between moral and material attrition at the strategic level. He also presents a theoretical framework for ... Read more

    $97.99 CAD