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Higher Education and SDG10

Reduced Inequalities

Edited by Priya Grover, Nidhi Phutela, Pragya Singh ...

Series series Higher Education and the Sustainable Development Goals
Inequality is one of the most pressing challenges of our time, affecting millions of people across the world. It undermines human dignity, social justice, and sustainable development. How might Higher Education Institutions (HEIs) contribute more to reducing inequalities within and among countries, as envisioned by the United Nations' Sustainable Development Goal 10 (SDG10)?Exploring various ways ... Read more

$31.99 CAD

Inequality is one of the most pressing challenges of our time, affecting millions of people across the world. It undermines human dignity, social justice, and sustainable development. How might Higher Education Institutions (HEIs) contribute more to reducing inequalities within and among countries, as envisioned by the United Nations' Sustainable Development Goal 10 (SDG10)?Exploring various ways
... Read more
Optimizing Millennial Consumer Engagement With Mood Analysis

Edited by Sabyasachi Dasgupta, Priya Grover ...

Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer Engagement With Mood ... Read more

$227.99 CAD

Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer Engagement With Mood
... Read more
Start-up Marketing Strategies in India

Edited by Dr M. Anil Ramesh, Dr Sabyasachi Dasgupta, Priya Grover ...

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion.Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG).Each case ... Read more

$126.99 CAD

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion.Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG).Each case
... Read more

Education Policies in the 21st Century

Comparative Perspectives

Edited by Birol Akgün, Yusuf Alpaydın ...

Series series Social Sciences (R0)
This open access book explores the agenda of education policies in the 21st century. In the first part of the book, education is handled from a historical and political framework, and the effects of the change of states and policies on education are examined. In the second part, the effects of changes in the economy on education policies and economies’ demands from educational institutions are ... Read more

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This open access book explores the agenda of education policies in the 21st century. In the first part of the book, education is handled from a historical and political framework, and the effects of the change of states and policies on education are examined. In the second part, the effects of changes in the economy on education policies and economies’ demands from educational institutions are
... Read more
Co-Production and Co-Creation

Engaging Citizens in Public Services

Edited by Taco Brandsen, Bram Verschuere, Trui Steen ...

Series series Routledge Critical Studies in Public Management
Co-production and co-creation occur when citizens participate actively in delivering and designing the services they receive. It has come increasingly onto the agenda of policymakers, as interest in citizen participation has more generally soared. Expectations are high and it is regarded as a possible solution to the public sector’s decreased legitimacy and dwindling resources, by accessing more ... Read more

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Co-production and co-creation occur when citizens participate actively in delivering and designing the services they receive. It has come increasingly onto the agenda of policymakers, as interest in citizen participation has more generally soared. Expectations are high and it is regarded as a possible solution to the public sector’s decreased legitimacy and dwindling resources, by accessing more
... Read more
Website Branding for Small Businesses

Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community

by Nathalie Nahai ...

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws ... Read more

$18.99 CAD

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws
... Read more
Participation in Community Work

International Perspectives

Edited by Anne Karin Larsen, Vishanthie Sewpaul, Grete Oline Hole ...

Participation is a key community work method and this text, written by an international selection of authors, covers innovative approaches in community based education and practice. Including real-life case studies of participatory practice, it offers new definitions of community work, organisation and development and will challenge and inspire all those involved in community work practice and ... Read more

$104.99 CAD

Participation is a key community work method and this text, written by an international selection of authors, covers innovative approaches in community based education and practice. Including real-life case studies of participatory practice, it offers new definitions of community work, organisation and development and will challenge and inspire all those involved in community work practice and
... Read more
Principles of Integrated Marketing Communications

An Evidence-based Approach

by Lawrence Ang ...

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels ... Read more

$133.99 CAD

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels
... Read more
Putting Knowledge to Work

Edited by Luc Mougeot ...

Producing knowledge that is relevant and can be acted upon is essential for international development. There is a renewed urgency for knowledge from the civil society sector, particularly non-academic organizations, to be acknowledged and recorded, to be distilled and leveraged, in order to help the sector retain its relevance. Deep transformations are affecting the sector and global North CSOs ... Read more

$18.99 CAD

Producing knowledge that is relevant and can be acted upon is essential for international development. There is a renewed urgency for knowledge from the civil society sector, particularly non-academic organizations, to be acknowledged and recorded, to be distilled and leveraged, in order to help the sector retain its relevance. Deep transformations are affecting the sector and global North CSOs
... Read more
Educating for Creativity

A Global Conversation

by Robert Kelly ...

Bringing creativity into mainstream educational practice has become a mantra among educators. But what does creative practice in education really look like? Take a journey around the globe with educator and artist Robert Kelly to witness innovative creative practice in action, with examples from early childhood to post-secondary levels. Through stories and real-life examples, discover the ... Read more

$19.99 CAD

Bringing creativity into mainstream educational practice has become a mantra among educators. But what does creative practice in education really look like? Take a journey around the globe with educator and artist Robert Kelly to witness innovative creative practice in action, with examples from early childhood to post-secondary levels. Through stories and real-life examples, discover the
... Read more
Comprehensive Internationalization

Institutional pathways to success

by John K. Hudzik ...

Series series Internationalization in Higher Education Series
This book is a timely insight into the internationalization of higher education institutions. The internationalization of higher education is a global phenomenon, but with substantial variation in how it is made operational in individual institutions. Comprehensive Internationalization focuses on desirable practices in institutions and their actual approaches to implement a more integrated, ... Read more

$121.99 CAD

This book is a timely insight into the internationalization of higher education institutions. The internationalization of higher education is a global phenomenon, but with substantial variation in how it is made operational in individual institutions. Comprehensive Internationalization focuses on desirable practices in institutions and their actual approaches to implement a more integrated,
... Read more
Webs of Influence

The Psychology Of Online Persuasion

by Nathalie Nahai ...

Nathalie Nahai is a web psychologist, international speaker and consultant. Having worked with Fortune 500 companies including Unilever, Google and Harvard Business Review, she helps businesses apply scientific rigour to their website design, content marketing and products.Nathalie presents at conferences around the world on the science of online persuasion, and contributes to national ... Read more

$19.99 CAD

Nathalie Nahai is a web psychologist, international speaker and consultant. Having worked with Fortune 500 companies including Unilever, Google and Harvard Business Review, she helps businesses apply scientific rigour to their website design, content marketing and products.Nathalie presents at conferences around the world on the science of online persuasion, and contributes to national
... Read more

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Education Policies in the 21st Century

Co-Production and Co-Creation

Website Branding for Small Businesses

Participation in Community Work

Principles of Integrated Marketing Communications

Putting Knowledge to Work

Educating for Creativity

Comprehensive Internationalization

Webs of Influence

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