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Includes eBooks

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Includes eBooks

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Holistic Retail Design

Reshaping Shopping for the Digital Era

by Philipp Teufel, Rainer Zimmermann ...

Holistic Retail Design is setting out a theory on design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. It features those strategies in a number of chapters, ... Read more

$37.99 CAD

Holistic Retail Design is setting out a theory on design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. It features those strategies in a number of chapters,
... Read more

The Experience Economy, Updated Edition

by B. Joseph Pine II, James H. Gilmore ...

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In ... Read more

$29.99 CAD or Free with Kobo Plus

Also available as: Audiobook

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In
... Read more

Also available as: Audiobook
How to Be a Graphic Designer without Losing Your Soul

by Adrian Shaughnessy ...

Published to instant acclaim in 2005, our best selling-áHow to Be a Graphic Designer without Losing Your Soul-áhas become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers. This new, expanded edition brings this essential text up to date with new chapters on professional skills, the ... Read more

$19.99 CAD

Published to instant acclaim in 2005, our best selling-áHow to Be a Graphic Designer without Losing Your Soul-áhas become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers. This new, expanded edition brings this essential text up to date with new chapters on professional skills, the
... Read more
Creative Personal Branding

The Strategy to Answer: What’s next

by Jurgen Salenbacher ...

In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, while it originated as a career management tool, it can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next. ... Read more

$16.99 CAD

In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, while it originated as a career management tool, it can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next.
... Read more
The SWOT Analysis

A key tool for developing your business strategy

by 50minutes ...

Series Book 21 - Management & Marketing
Develop strengths to decrease the weaknesses of your businessThis book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time.In 50 minutes you will be able to:• Determine the strengths, weaknesses, opportunities and threats of your business• Distinguish the factors that affect the internal functioning ... Read more

$19.99 CAD or Free with Kobo Plus

Also available as: Audiobook

Develop strengths to decrease the weaknesses of your businessThis book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time.In 50 minutes you will be able to:• Determine the strengths, weaknesses, opportunities and threats of your business• Distinguish the factors that affect the internal functioning
... Read more

Also available as: Audiobook
101 Things I Learned in Architecture School

by Matthew Frederick ...

Get 101 concise lessons in design, drawing, the creative process, and presentation—from drawing lines to color theory—in this classic architecture book.These 101 concise lessons in design, drawing, the creative process, and presentation—from the basics of “How to Draw a Line” to the complexities of color theory—provide a much-needed primer in architectural literacy, making concrete what too often ... Read more

$20.79 CAD

Also available as: Audiobook

Get 101 concise lessons in design, drawing, the creative process, and presentation—from drawing lines to color theory—in this classic architecture book.These 101 concise lessons in design, drawing, the creative process, and presentation—from the basics of “How to Draw a Line” to the complexities of color theory—provide a much-needed primer in architectural literacy, making concrete what too often
... Read more

Also available as: Audiobook
English 101 Series: 101 Connectives

by Mark Griffiths ...

This book is designed for people who are learning English as a foreign language and wish to improve their use of English connectives (conjunctions). Connectives are useful because they join clauses, phrases and sentences together, helping readers and listeners to understand writers and speakers.This book contains 101 connectives that are frequently used in English, arranged alphabetically. Each ... Read more

$4.99 CAD or Free with Kobo Plus

This book is designed for people who are learning English as a foreign language and wish to improve their use of English connectives (conjunctions). Connectives are useful because they join clauses, phrases and sentences together, helping readers and listeners to understand writers and speakers.This book contains 101 connectives that are frequently used in English, arranged alphabetically. Each
... Read more
Marketing Aesthetics

The Strategic Management of Brands, Identity, and Image

by Alex Simonson, Bernd H. Schmitt ...

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines ... Read more

$21.99 CAD

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines
... Read more
The Layout Look Book

by Max Weber ...

When undertaking a new project, the first thing that must be decided on is the layout. Organized so as to encourage creativity, serendipitous discovery, and inspiration, The Layout Look Book is a great guide for both amateur and professional designers. The book includes techniques that can be used to enhance any layout, as well as insights into the factors that helped make each layout an effective ... Read more

$29.99 CAD

When undertaking a new project, the first thing that must be decided on is the layout. Organized so as to encourage creativity, serendipitous discovery, and inspiration, The Layout Look Book is a great guide for both amateur and professional designers. The book includes techniques that can be used to enhance any layout, as well as insights into the factors that helped make each layout an effective
... Read more
How Cool Brands Stay Hot

Branding to Generations Y and Z

by Joeri Van Den Bergh, Mattias Behrer ...

WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, ... Read more

$43.99 CAD

WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant,
... Read more
A Joosr Guide to... Essentialism by Greg McKeown: The Disciplined Pursuit of Less

by Joosr ...

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.Do you regularly find yourself burdened by an ongoing ... Read more

$4.99 CAD or Free with Kobo Plus

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.Do you regularly find yourself burdened by an ongoing
... Read more
The Immersive Worlds Handbook

Designing Theme Parks and Consumer Spaces

by Scott Lukas ...

Scott Lukas, famed industry expert on designing themed spaces, brings you a book that focuses on the imaginative world of themed, immersive and consumer spaces. Whether or not you are involved in designing a theme park, cultural museum, shop, or other entertainment space, you will benefit from the insider tips, experiences, and techniques highlighted in this practical guide. Make your themed ... Read more

$94.99 CAD

Scott Lukas, famed industry expert on designing themed spaces, brings you a book that focuses on the imaginative world of themed, immersive and consumer spaces. Whether or not you are involved in designing a theme park, cultural museum, shop, or other entertainment space, you will benefit from the insider tips, experiences, and techniques highlighted in this practical guide. Make your themed
... Read more

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Holistic Retail Design

People who read this also enjoyed

The Experience Economy, Updated Edition

How to Be a Graphic Designer without Losing Your Soul

Creative Personal Branding

The SWOT Analysis

101 Things I Learned in Architecture School

English 101 Series: 101 Connectives

Marketing Aesthetics

The Layout Look Book

How Cool Brands Stay Hot

A Joosr Guide to... Essentialism by Greg McKeown: The Disciplined Pursuit of Less

The Immersive Worlds Handbook

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