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Consumption and Spirituality

Edited by Diego Rinallo, Linda Scott, Pauline Maclaran ...

Series series Routledge Interpretive Marketing Research
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless ... Read more

$114.04 CAD

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless
... Read more
Representations of Black Womanhood on Television

Being Mara Brock Akil

by Shauntae Brown White, Kandace L. Harris, Imani M. Cheers, Natasha R. Howard, Candace P. Parrish, Lisa M. Paulin, Roslyn M. Satchel, Katie D. Scott, Shavonne R. Shorter0, Morgan W. Smalls1, Tina M. Harris2, Ronald L. Jackson3, Mia Moody4 ...

Being Mara Brock Akil: Representations of Black Womanhood on Television examines the body of work of Mara Brock Akil, the showrunner who produced Girlfriends, The Game, Being Mary Jane, and Love Is__. The contributions to this volume are theoretically anchored in Patricia Hill Collin’s Black Feminist Thought, with a focus on how Brock Akil’s shows intentionally address Black humanity and ... Read more

$49.69 CAD

Being Mara Brock Akil: Representations of Black Womanhood on Television examines the body of work of Mara Brock Akil, the showrunner who produced Girlfriends, The Game, Being Mary Jane, and Love Is__. The contributions to this volume are theoretically anchored in Patricia Hill Collin’s Black Feminist Thought, with a focus on how Brock Akil’s shows intentionally address Black humanity and
... Read more
Guest Speaker Success: 10 Proven Speakers to Elevate Your Platform Success

by Ken Wood, Karen Corban, Johann Nogueira, Carolyn Apostolou, Russell Voss, Scott Baker, Rob Flux, Pauline Martin-Brooks, Jane Slack-Smith, Martin Renaud, Timothy Carroll ...

"Guest Speaker Success" is a pioneering book, born from over three decades of experience in the vibrant world of live events and webinars. More than just a collection of expert insights, this transformative resource is designed to elevate your events into enthralling, impactful, and lucrative experiences.The authors, seasoned in the industry, have been instrumental in spreading powerful messages ... Read more

$6.99 CAD

"Guest Speaker Success" is a pioneering book, born from over three decades of experience in the vibrant world of live events and webinars. More than just a collection of expert insights, this transformative resource is designed to elevate your events into enthralling, impactful, and lucrative experiences.The authors, seasoned in the industry, have been instrumental in spreading powerful messages
... Read more
Carlo and the Future of Communications

by Won-seop Kim, Myeong-jin Jang, Ruth Wan-Lau, Scott Fisher, Pauline Loh, Ludmila Pipchenko, Eliz Ong, Patrick Yee, Shaul Heymans ...

Series series I'm a Little Scientist!
Every book in the Future Of ... collection contains a fun story, a field trip, and a focus on a famous person. In this book, Carlo experiences the breakdown of ICT around him. Through a school trip, he gets excited about the future of ICT, and writes a report on famous technopreneur, Steve Jobs. Come learn all about ICT with him, and be inspired!Discover, experiment and learn with the little ... Read more

$9.59 CAD

Every book in the Future Of ... collection contains a fun story, a field trip, and a focus on a famous person. In this book, Carlo experiences the breakdown of ICT around him. Through a school trip, he gets excited about the future of ICT, and writes a report on famous technopreneur, Steve Jobs. Come learn all about ICT with him, and be inspired!Discover, experiment and learn with the little
... Read more

Contagious

Why Things Catch On

by Jonah Berger ...

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Read more

$13.99 CAD

Also available as: Audiobook

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk
... Read more

Also available as: Audiobook
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

by Andrea Phillips ...

The First How-To Strategy Guide to Transmedia Storytelling“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."—David Gale, Executive Vice President, MTV Cross Media ... Read more

$29.69 CAD

The First How-To Strategy Guide to Transmedia Storytelling“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."—David Gale, Executive Vice President, MTV Cross Media
... Read more
Shopper Marketing

How to Increase Purchase Decisions at the Point of Sale

by Ville Maila, Markus Ståhlberg ...

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

$50.59 CAD

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful
... Read more
The Branded Mind

What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

by Erik Du Plessis ...

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to ... Read more

$46.19 CAD

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to
... Read more
Noah's New Phone

A Story About Using Technology for Good

by Educate Empower Kids, Dina Alexander ...

Illustrated by Jera Mehrdad ...

A child very much like your own, Noah discovers how it feels to be on the giving and receiving end of some not-so-friendly behavior on social media. As kids read and see what choices he is faced with, they can easily empathize with his struggles as he learns about the positive and negative power he holds in his hands.A great read-along book, Noah’s New Phone also includes a handy workbook to ... Read more

$8.09 CAD

A child very much like your own, Noah discovers how it feels to be on the giving and receiving end of some not-so-friendly behavior on social media. As kids read and see what choices he is faced with, they can easily empathize with his struggles as he learns about the positive and negative power he holds in his hands.A great read-along book, Noah’s New Phone also includes a handy workbook to
... Read more
Summary and Analysis of Contagious: Why Things Catch On

Based on the Book by Jonah Berger

by Worth Books ...

Series series Smart Summaries
So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary and analysis of Contagious includes:Historical contextChapter-by-chapter overviewsDetailed timeline of ... Read more

$6.29 CAD or Free with Kobo Plus

So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary and analysis of Contagious includes:Historical contextChapter-by-chapter overviewsDetailed timeline of
... Read more
A Joosr Guide to... Contagious by Jonah Berger: Why Things Catch On

by Joosr ...

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What makes some messages go viral while others ... Read more

$4.11 CAD or Free with Kobo Plus

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What makes some messages go viral while others
... Read more
Unbrandable

How to Succeed in the New Brand Space

by Adam N. Stone ...

Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approachThe “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.Yet this is not to say that this demographic always ... Read more

$22.69 CAD

Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approachThe “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.Yet this is not to say that this demographic always
... Read more

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Recommended For You

Top Series in Canada

I'm a Little Scientist!

Routledge Interpretive Marketing Research

Consumption and Spirituality

Representations of Black Womanhood on Television

Guest Speaker Success: 10 Proven Speakers to Elevate Your Platform Success

Carlo and the Future of Communications

People who read these also enjoyed

Contagious

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

Shopper Marketing

The Branded Mind

Noah's New Phone

Summary and Analysis of Contagious: Why Things Catch On

A Joosr Guide to... Contagious by Jonah Berger: Why Things Catch On

Unbrandable

eReaders

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Available:

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1 audiobook monthly

+ FREE 30-day trial

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Top Series in Canada

I'm a Little Scientist!

Routledge Interpretive Marketing Research

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