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“paul temporal”

Showing 1 - 12 of 12 results for “paul temporal”
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  • Branding for the Public Sector

    Creating, Building and Managing Brands People Will Value

    by Paul Temporal ...
    How to apply for-profit marketing strategies to non-profit organizationsBranding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book ... Read more

    $31.99 CAD

  • Advanced Brand Management (Third Edition)

    Building and activating a powerful brand strategy

    by Paul Temporal ...
    Brands have never been more important than they are today.As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference ... Read more

    $32.99 CAD

  • Islamic Branding and Marketing

    Creating A Global Islamic Business

    by Paul Temporal ...
    Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will ... Read more

    $48.99 CAD

  • Audiobook

    Advanced Brand Management (Third Edition)

    Building and activating a powerful brand strategy

    by Paul Temporal ...
    Narrated by Digital Voice Daniel E ...

    Unabridged

    11 hours 35 min

    This audiobook is narrated by an Authorised Voice Replica.Brands have never been more important than they are today.As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. ... Read more

    $31.34 CAD

    Also available as: eBook

    Also available as: eBook

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  • Harvard Business Review on Rebuilding Your Business Model

    by Harvard Business Review ...
    Revise your game plan--and profit from the change.If you need the best practices and ideas for creating business models that drive growth--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Reinvent your business profitably- Set your model up for success with a winning competitive ... Read more

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  • HBR Guide to Setting Your Strategy

    by Harvard Business Review ...
    Series series HBR Guide
    Set your company up for long-term success.Every company needs a strategy. A focused strategy aligns decision making throughout the organization and helps establish a competitive edge in the marketplace. But with so many options to consider, how do you define a unique strategy that will ensure growth?Whether you're starting a business from scratch or leading an existing company facing new threats, ... Read more

    $23.19 CAD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Aaker on Branding

    20 Principles That Drive Success

    by David Aaker ...
    " A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaAaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications ... Read more

    $14.39 CAD or Free with Kobo Plus

  • Positioning for Professionals

    How Professional Knowledge Firms Can Differentiate Their Way to Success

    by Tim Williams ...
    Series Book 6 - Wiley Professional Advisory Services
    It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.Positioning for Professionalsshows how a well-defined value proposition can help ... Read more

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  • If You're in a Dogfight, Become a Cat!

    Strategies for Long-Term Growth

    by Leonard Sherman ...
    Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed.But there are notable exceptions in ... Read more

    $25.59 CAD

  • Rethink, Reinvent, Reposition

    12 Strategies to Make Over Your Business

    by Leo Hopf, William Welter ...
    Is your business struggling to stay afloat? Are you overwhelmed by the challenge of building an organization that can be a market leader? Well, now is the time to stop going in circles-find a new direction and re-imagine your company. In this hard-hitting guide, renowned international corporate consultants and professors Leo Hopf and William Welter show how to breathe new life into your firm.Using ... Read more

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  • Excellence in Execution

    How to Implement Your Strategy

    by Robin Speculand ...
    Excellence in Execution is about how to execute strategy. Leaders today recognize that they need to have the ability to craft strategy and that they require the skills to execute it. But almost all books, blogs, talks, articles and other material discuss "why" execution is important, not how to achieve excellence in execution. Excellence in Execution aims to start where almost all leave off. It ... Read more

    $11.19 CAD or Free with Kobo Plus