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  • Click! How to Encourage Clicks Without Shady Tricks

    by Paul Boag ...
    The web has become a noisy place with millions of companies trying to get users’ attention. No wonder many of them apply increasingly desperate techniques to encourage users to act on their websites. We’ve seen an explosion of dark patterns attempting to manipulate users into handing over personal data or make a purchase.However, these manipulative techniques come with hidden costs in customer ... Read more

    $30.42 CAD

  • User Experience Revolution

    by Paul Boag ...
    Series series Smashing eBooks
    Do you feel like the only person at your company who understands what a huge competitive advantage a good user experience provides? Are you frustrated that your management team doesn’t see the value of creating great user experiences? Do you struggle to convince colleagues to approach projects from a users perspective?Many companies try to create a great experience for customers. But few are ... Read more

    $23.86 CAD

  • Digital Adaptation

    by Paul Boag ...
    Nothing is more frustrating than stubborn management entangled in dated workflows and inefficient processes. That's why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results.The book will ... Read more

    $22.25 CAD

  • Website Owner's Manual

    by Paul A. Boag ...
    Many of the people responsible for a website don't have a clue what's required tobuild one and keep it up and running. The job of planning, launching, andmanaging a site often falls to people who have little or no experience in webdesign or development. Website Owner's Manual is for the thousands of marketers,IT managers, project leaders, and business owners who need to put awebsite in place and ... Read more

    $53.99 CAD

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  • Mastering Online Marketing

    by Magnus Unemyr ...
    Mastering Online Marketing is the most comprehensive and up-to-date book available on advanced web marketing. It reveals the secrets that can help take your Internet marketing to a new level.Hundreds of books have been published on online marketing, so what makes this one special? Whether you are new to the subject and looking for a comprehensive overview, or are familiar with the concepts but ... Read more

    Free

  • Search Engine Optimization (SEO) Secrets

    Series Book 141 - Secrets
    Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrasesSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of ... Read more

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  • The New Email Revolution

    Save Time, Make Money, and Write Emails People Actually Want to Read!

    by Robert W. Bly ...
    Practices, strategies, and templates for optimizing your email use.The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back?In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you ... Read more

    $16.99 CAD

  • Google Analytics Breakthrough

    From Zero to Business Impact

    A complete, start-to-finish guide to Google Analytics instrumentation and reportingGoogle Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google ... Read more

    $38.99 CAD

  • The SaaS Email Marketing Playbook

    Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email

    “A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go ... Read more

    $9.99 CAD or Free with Kobo Plus

  • SEO SOS: Search Engine Optimization First Aid Guide ePub eBook

    Do you have a website? Is it performing as well as you had hoped? Do you make money on the Internet? No? SEO SOS can help turn that around. Using Search Engine Optimization techniques, this valuable SEO book can help propel your website upwards in search engine results pages, resulting in a constant stream of FREE targeted traffic to your site, ready for you to turn into sales. Simply follow the ... Read more

    $0.98 CAD

  • Marketing Automation For Dummies

    Multiply the effectiveness of your campaigns with marketing automationMarketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in ... Read more

    $24.99 CAD

  • Online Marketing

    by Roy Mcdonald ...
    For a long time, Internet marketing was primarily about having a website, and later about sending newsletter emails. When talking to business owners, managers, and others, it has become clear that to many, Internet marketing is still just about these two tools. Many business owners I have met from non-IT industries are proud to announce they have a great website, but fail to understand that this ... Read more

    $3.99 CAD or Free with Kobo Plus