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Consumer Consciousness

From Sensation to Digital Perception

by Olivia Petit, Carlos Velasco ...

How do people experience products, brands, and digital environments through their senses and awareness? Drawing on philosophy, psychology, marketing, and neuroscience, Consumer Consciousness examines how our engagement with everyday consumption and digital experiences can be enhanced or disrupted by technology. Conscious awareness through touch, sight, sound, and even virtual experiences shape our ... Read more

$45.99 CAD

How do people experience products, brands, and digital environments through their senses and awareness? Drawing on philosophy, psychology, marketing, and neuroscience, Consumer Consciousness examines how our engagement with everyday consumption and digital experiences can be enhanced or disrupted by technology. Conscious awareness through touch, sight, sound, and even virtual experiences shape our
... Read more

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