Rakuten Kobo

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Includes eBooks
  
  Includes audiobooks
  
  Includes 30 hours of listening time
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Includes eBooks
  
  Includes audiobooks
  
  Includes 30 hours of listening time
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Includes eBooks

Includes audiobooks

Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Includes eBooks

Includes audiobooks

Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

Skip side bar filters

Key Account Management and Planning

The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset

by Noel Capon ...

The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon ... Read more

$24.99 CAD

The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon
... Read more
The Marketing Mavens

by Noel Capon ...

The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand, with too many suppliers chasing too few ... Read more

$6.99 CAD

The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand, with too many suppliers chasing too few
... Read more
Frameworks for Market Strategy

European Edition

by Noel Capon, Frank Go ...

Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business.To understand how marketing fits into the broader challenge of managing a business, Capon and Go address ... Read more

$242.99 CAD

Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business.To understand how marketing fits into the broader challenge of managing a business, Capon and Go address
... Read more

Key Account Plans

by Lynette Ryals, Malcolm McDonald ...

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short ... Read more

$135.99 CAD

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short
... Read more
Key Account Management

The Definitive Guide

by Diana Woodburn, Malcolm McDonald ...

"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned selling."Developing successful business-to-business relationships with more customers in highly ... Read more

$69.99 CAD

"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned selling."Developing successful business-to-business relationships with more customers in highly
... Read more
Major Account Sales Strategy

by Neil Rackham ...

An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales SuccessKnowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire ... Read more

$30.99 CAD

An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales SuccessKnowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire
... Read more
Great by Choice

Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

by Jim Collins, Morten T. Hansen ...

Series Book 5 - Good to Great
Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly ... Read more

$18.99 CAD

Also available as: Audiobook

Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly
... Read more

Also available as: Audiobook
Good to Great

Why Some Companies Make the Leap...And Others Don't

by Jim Collins ...

Series Book 1 - Good to Great
The ChallengeBuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?The StudyFor years, ... Read more

$21.99 CAD

Also available as: Audiobook

The ChallengeBuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?The StudyFor years,
... Read more

Also available as: Audiobook
Getting to Yes

Negotiating Agreement Without Giving In

by Roger Fisher, William L. Ury, Bruce Patton ...

INTERNATIONAL BESTSELLER • Learn the secret to successful negotiation with this proven, step-by-step strategy—now updated and revised.“The authors have packed a lot of commonsensical observation and advice into a concise, clearly written little book.”—Bloomberg BusinessweekOne of the key business texts of the modern era, Getting to Yes has helped millions of people learn a better way to negotiate. ... Read more

$14.99 CAD

INTERNATIONAL BESTSELLER • Learn the secret to successful negotiation with this proven, step-by-step strategy—now updated and revised.“The authors have packed a lot of commonsensical observation and advice into a concise, clearly written little book.”—Bloomberg BusinessweekOne of the key business texts of the modern era, Getting to Yes has helped millions of people learn a better way to negotiate.
... Read more
168 Hours

You Have More Time Than You Think

by Laura Vanderkam ...

There are 168 hours in a week. This book is about where the time really goes, and how we can all use it better.It's an unquestioned truth of modern life: we are starved for time. With the rise of two-income families, extreme jobs, and 24/7 connectivity, life is so frenzied we can barely find time to breathe. We tell ourselves we'd like to read more, get to the gym regularly, try new hobbies, and ... Read more

$11.99 CAD

Also available as: Audiobook

There are 168 hours in a week. This book is about where the time really goes, and how we can all use it better.It's an unquestioned truth of modern life: we are starved for time. With the rise of two-income families, extreme jobs, and 24/7 connectivity, life is so frenzied we can barely find time to breathe. We tell ourselves we'd like to read more, get to the gym regularly, try new hobbies, and
... Read more

Also available as: Audiobook
What the Most Successful People Do Before Breakfast

A Short Guide to Making Over Your Mornings--and Life (A Penguin Special from Portfolio)

by Laura Vanderkam ...

Mornings are a madcap time for many of us. We wake up in a haze—often after hitting snooze a few times. Then we rush around to get ready and out the door so we can officially start the day. Before we know it, hours have slipped by without us accomplishing anything beyond downing a cup of coffee, dashing off a few emails, and dishing with our coworkers around the water cooler. By the time the ... Read more

$2.99 CAD

Mornings are a madcap time for many of us. We wake up in a haze—often after hitting snooze a few times. Then we rush around to get ready and out the door so we can officially start the day. Before we know it, hours have slipped by without us accomplishing anything beyond downing a cup of coffee, dashing off a few emails, and dishing with our coworkers around the water cooler. By the time the
... Read more
What the Most Successful People Do at Work

A Short Guide to Making Over Your Career (A Penguin Special from Portfolio)

by Laura Vanderkam ...

The third mini-ebook by the acclaimed author of What the Most Successful People Do Before Breakfast reveals how a few simple changes can make you more productive and fulfilled in your career.In her bestselling mini-ebook What the Most Successful People Do Before Breakfast, Laura Vanderkam showed us how to take advantage of our often ignored morning hours to achieve our dreams.Then in the sequel, ... Read more

$11.99 CAD

The third mini-ebook by the acclaimed author of What the Most Successful People Do Before Breakfast reveals how a few simple changes can make you more productive and fulfilled in your career.In her bestselling mini-ebook What the Most Successful People Do Before Breakfast, Laura Vanderkam showed us how to take advantage of our often ignored morning hours to achieve our dreams.Then in the sequel,
... Read more

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“noel capon”

Key Account Management and Planning

The Marketing Mavens

Frameworks for Market Strategy

People who read these also enjoyed

Key Account Plans

Key Account Management

Major Account Sales Strategy

Great by Choice

Good to Great

Getting to Yes

168 Hours

What the Most Successful People Do Before Breakfast

What the Most Successful People Do at Work

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“noel capon”

Show:

People who read these also enjoyed