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  • Emerging Trends and Innovation in Sports Marketing and Management in Asia

    Edited by Ho Keat Leng, Noah Yang Hsu ...
    Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss ... Read more

    $239.19 CAD

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