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Understanding the Marketing Exceptionality of Prestige Perfumes

by Nithda Horoszko, David Moskowitz, Howard Moskowitz ...

Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this?This text is a first in the field to recognize that ... Read more

$49.99 CAD

Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this?This text is a first in the field to recognize that
... Read more

The Experience Economy, Updated Edition

by B. Joseph Pine II, James H. Gilmore ...

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In ... Read more

$29.99 CAD or Free with Kobo Plus

Also available as: Audiobook

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In
... Read more

Also available as: Audiobook
The Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

by Jean-Noël Kapferer, Vincent Bastien ...

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and ... Read more

$58.99 CAD

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and
... Read more
Luxury World

The Past, Present and Future of Luxury Brands

by Mark Tungate ...

The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift ... Read more

$47.99 CAD

The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift
... Read more
The View From The Studio Door

How Artists Find Their Way In An Uncertain World

by Ted Orland ...

In the perennial best-seller Art & Fear, Ted Orland (with David Bayles) examined the obstacles that artists encounter each time they enter their studio and stand before a new blank canvas. Now, in The View From The Studio Door, Orland turns his attention to broader issues that stand to either side of that artistic moment of truth.In a text marked by grace, brevity and humor, Orland argues that ... Read more

$8.99 CAD

In the perennial best-seller Art & Fear, Ted Orland (with David Bayles) examined the obstacles that artists encounter each time they enter their studio and stand before a new blank canvas. Now, in The View From The Studio Door, Orland turns his attention to broader issues that stand to either side of that artistic moment of truth.In a text marked by grace, brevity and humor, Orland argues that
... Read more
IELTS Task 2 Academic: How to Write Task Two Essays

IELTS: Obtaining High Bands, #10

by William Sauton ...

Series Book 10 - IELTS: Obtaining High Bands
This book which provides practice in how to write Task Two Essays for the IELTS Academic Module is essential preparation for all serious students who are determined to achieve a high IELTS band score.Achieving a high IELTS band in Writing is not easy! There are no magic short-cuts. Writing any type of text is difficult and requires much practice and effort.The tasks in this book offer a wide ... Read more

$8.99 CAD or Free with Kobo Plus

This book which provides practice in how to write Task Two Essays for the IELTS Academic Module is essential preparation for all serious students who are determined to achieve a high IELTS band score.Achieving a high IELTS band in Writing is not easy! There are no magic short-cuts. Writing any type of text is difficult and requires much practice and effort.The tasks in this book offer a wide
... Read more
60 Topics for IELTS Speaking

by Mark Griffiths ...

Everything you need to know about IELTS Speaking in one book! What exactly do you have to do to get a particular band score? Which easy-to-learn words and phrases can improve your score quickly? What should you include in your answers to impress the examiner? Which aspects of grammar or pronunciation should you focus on?Anyone aiming for band 6 or higher in IELTS Speaking needs targeted practise ... Read more

$8.99 CAD or Free with Kobo Plus

Everything you need to know about IELTS Speaking in one book! What exactly do you have to do to get a particular band score? Which easy-to-learn words and phrases can improve your score quickly? What should you include in your answers to impress the examiner? Which aspects of grammar or pronunciation should you focus on?Anyone aiming for band 6 or higher in IELTS Speaking needs targeted practise
... Read more
English 101 Series: 101 Connectives

by Mark Griffiths ...

This book is designed for people who are learning English as a foreign language and wish to improve their use of English connectives (conjunctions). Connectives are useful because they join clauses, phrases and sentences together, helping readers and listeners to understand writers and speakers.This book contains 101 connectives that are frequently used in English, arranged alphabetically. Each ... Read more

$4.99 CAD or Free with Kobo Plus

This book is designed for people who are learning English as a foreign language and wish to improve their use of English connectives (conjunctions). Connectives are useful because they join clauses, phrases and sentences together, helping readers and listeners to understand writers and speakers.This book contains 101 connectives that are frequently used in English, arranged alphabetically. Each
... Read more
Marketing Aesthetics

The Strategic Management of Brands, Identity, and Image

by Alex Simonson, Bernd H. Schmitt ...

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines ... Read more

$21.99 CAD

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines
... Read more
60 Topics for IELTS Speaking with Model Answers

by Mark Griffiths ...

Everything you need to know about IELTS Speaking in one book! What exactly do you have to do to get a particular band score? Which easy-to-learn words and phrases can improve your score quickly? What should you include in your answers to impress the examiner? Which aspects of grammar or pronunciation should you focus on?Anyone aiming for band 6 or higher in IELTS Speaking needs targeted practise ... Read more

$26.99 CAD or Free with Kobo Plus

Everything you need to know about IELTS Speaking in one book! What exactly do you have to do to get a particular band score? Which easy-to-learn words and phrases can improve your score quickly? What should you include in your answers to impress the examiner? Which aspects of grammar or pronunciation should you focus on?Anyone aiming for band 6 or higher in IELTS Speaking needs targeted practise
... Read more
Now What?

The Young Person's Guide to Choosing the Perfect Career

by Nicholas Lore ...

From the author of the classic bestselling career guide The Pathfinder, Now What? is the essential guide to for young people looking to find satisfying and successful work, perfect for high school students, recent college graduates, and even twentysomethings and millennials already in the working world.The impolite truth nobody mentions in college commencement speeches: "Many of you have just ... Read more

$19.99 CAD

From the author of the classic bestselling career guide The Pathfinder, Now What? is the essential guide to for young people looking to find satisfying and successful work, perfect for high school students, recent college graduates, and even twentysomethings and millennials already in the working world.The impolite truth nobody mentions in college commencement speeches: "Many of you have just
... Read more
IELTS Speaking: A Comprehensive Guide

by Mark Griffiths ...

Everything you need to know about IELTS Speaking in one book! What exactly do you have to do to get a particular band score? Which easy-to-learn words and phrases can improve your score quickly? What should you include in your answers to impress the examiner? Which aspects of grammar or pronunciation should you focus on?Anyone aiming for band 6 or higher in IELTS Speaking needs targeted practise ... Read more

$26.99 CAD or Free with Kobo Plus

Everything you need to know about IELTS Speaking in one book! What exactly do you have to do to get a particular band score? Which easy-to-learn words and phrases can improve your score quickly? What should you include in your answers to impress the examiner? Which aspects of grammar or pronunciation should you focus on?Anyone aiming for band 6 or higher in IELTS Speaking needs targeted practise
... Read more

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“nithda horoszko”

Understanding the Marketing Exceptionality of Prestige Perfumes

People who read this also enjoyed

The Experience Economy, Updated Edition

The Luxury Strategy

Luxury World

The View From The Studio Door

IELTS Task 2 Academic: How to Write Task Two Essays

60 Topics for IELTS Speaking

English 101 Series: 101 Connectives

Marketing Aesthetics

60 Topics for IELTS Speaking with Model Answers

Now What?

IELTS Speaking: A Comprehensive Guide

eReaders

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