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  • Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media

    The seventh edition of Becoming a Public Relations Writer serves as an essential guide to the writing process for public relations practice.The text covers public relations writing formats across digital and traditional media, providing comprehensive examples, guidelines, and exercises to learn the fundamentals of public relations writing and help students practice their writing and editing skills ... Read more

    $156.99 CAD

  • Coming out of the Closet

    Exploring LGBT Issues in Strategic Communication with Theory and Research

    Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the ... Read more

    $56.99 CAD

  • Public Relations and Online Engagement

    Audiences, Fandom and Influencers

    Series series Global PR Insights
    As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ.This volume aims to explore and understand highly ... Read more

    $47.99 CAD

  • Public Relations and Participatory Culture

    Fandom, Social Media and Community Engagement

    Series series Routledge New Directions in PR & Communication Research
    While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts.The established ... Read more

    $97.99 CAD

  • Communication Perspectives on Popular Culture

    Series series Communication Perspectives in Popular Culture
    Popular culture helps construct, define, and impact our everyday realities and must be taken seriously because popular culture is, simply, popular. Communication Perspectives on Popular Culture brings together communication experts with diverse backgrounds, from interpersonal communication, business and organizational communication, mass communication, media studies, narrative, rhetoric, gender ... Read more

    $62.99 CAD

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  • The Age of the Platform

    How Amazon, Apple, Facebook, and Google Have Redefined Business

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    Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most ... Read more

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  • Buzzing Communities

    How to Build Bigger, Better, and More Active Online Communities

    Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will ... Read more

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  • Media Ethics

    Key Principles for Responsible Practice

    Media Ethics: Key Principles for Responsible Practice makes ethics accessible and applicable to media practice, and explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, marketing, and digital media. Unlike application-oriented casebooks, this text sets forth the philosophical underpinnings of key principles and explains how each ... Read more

    $125.99 CAD

  • News Writing and Reporting

    An Introduction to Skills and Theory

    News Writing and Reporting: An Introduction to Skills and Theory is a concise, friendly guide to mastering the fundamentals of journalism practice in Canada. Award-winning Canadian writer and editor Bruce Gillespie demonstrates essential skills - such as conducting interviews, evaluating newsworthiness, developing story ideas, and recognizing legal and ethical issues - which are followed by a ... Read more

    $27.99 CAD

  • Education Policy

    Bridging the Divide Between Theory and Practice

    What exactly is education policy, why is it important, and how is it implemented in the real world? Jerome Delaney, a professor of educational administration and former high school principal, answers the big questions about education policy in this powerful and practical primer for students. Informed by his experience in the public school system, Delaney takes a pragmatic and realistic approach ... Read more

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  • Spreadable Media

    Creating Value and Meaning in a Networked Culture

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    Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks,some ... Read more

    $31.99 CAD