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“mohd aarif”

Showing 1 - 12 of 12 results for “mohd aarif”
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  • Privacy, Recruitment, and Influence for Digital Trust and Talent in Modern Business

    Edited by Mohammed Saleh Al Ansari, Mohd Aarif, Kapil Joshi ...
    Organizations must balance innovation with responsibility to build lasting trust among employees, customers, and stakeholders. Privacy, recruitment, and influence shape how companies attract talent, protect sensitive information, and maintain credibility in the digital world. As businesses utilize digital technologies to improve hiring processes, personalize experiences, and expand their reach, ... Read more

    $229.99 CAD

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  • Case Study Methodology in Business Research

    by Jan Dul, Tony Hak ...
    The complete guide for how to design and conduct theory-testing and other case studies… Case Study Methodology in Business Research sets out structures and guidelines that assist students and researchers from a wide range of disciplines to develop their case study research in a consistent and rigorous manner. It clarifies the differences between practice-oriented and theory-oriented research and, ... Read more

    $101.68 CAD

  • Mastering Marketing Data Science

    A Comprehensive Guide for Today's Marketers

    by Iain Brown ...
    Unlock the Power of Data: Transform Your Marketing Strategies with Data ScienceIn the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through ... Read more

    $80.99 CAD

  • Engineering Design

    Representation and Reasoning

    by Clive L. Dym, David C. Brown ...
    Contrary to popular mythology, the designs of favorable products and successful systems do not appear suddenly, or magically. This second edition of Engineering Design demonstrates that symbolic representation and related problem-solving methods, offer significant opportunities to clarify and articulate concepts of design to lay a better framework for design research and design education. ... Read more

    $84.79 CAD

  • Artificial Intelligence in Marketing

    by Naresh K. Malhotra ...
    Series Book 20 - Review of Marketing Research
    Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, ... Read more

    $162.79 CAD

  • Artificial Intelligence and Project Management

    An Integrated Approach to Knowledge-Based Evaluation

    by Tadeusz A. Grzeszczyk ...
    Series series Routledge Focus on Business and Management
    Although some people had doubts about the usefulness of such solutions in the past, artificial intelligence (AI) plays a growing role in modern business. It can be expected that the interest in it will also lead to an increase in support for the planning, evaluation, and implementation of projects. In particular, the proper functioning of multifaceted evaluation methods has a crucial impact on the ... Read more

    Was $46.99 CAD Now $41.21 CAD

  • The Emerging Science of Machine Learning Benchmarks

    by Moritz Hardt ...
    The first comprehensive introduction to benchmarking, the engine behind progress in AIIn machine learning, researchers split their data into training and test sets, let model builders compete on the test set, and call it a benchmark. Statistical tradition prescribed locking test sets in a vault, but machine learning practitioners shared them freely. Benchmarking shouldn’t have worked, but it did, ... Read more

    $43.99 CAD

  • The Role of AI in Assessment

    Revolutionizing Education

    Edited by Xinhui Xiong, Mark D. Shermis, Jiawei Xiong ...
    The Role of AI in Assessment: Revolutionizing Education examines how artificial intelligence (AI) is transforming the evaluation of learning and addresses the urgent need for innovative assessment methodologies. It analyzes both the opportunities and the constraints of AI-driven assessment, responding to the growing demand for approaches that harness AI capabilities rigorously and responsibly ... Read more

    $94.81 CAD

  • Generative AI: Techniques, Models and Applications

    by Rajan Gupta, Sanju Tiwari, Poonam Chaudhary ...
    Series series Intelligent Technologies and Robotics (R0)
    This book unlocks the full potential of modern AI systems through a meticulously structured exploration of concepts, techniques, and practical applications. This comprehensive book bridges theoretical foundations with real-world implementations, offering readers a unique perspective on the rapidly evolving field of generative technologies. From computational foundations to ethical considerations, ... Read more

    $166.49 CAD

  • Advanced Database Marketing

    Innovative Methodologies and Applications for Managing Customer Relationships

    by Koen W. De Bock ...
    While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer ... Read more

    $81.06 CAD

  • Artificial Intelligence in Accounting and Auditing

    Accessing the Corporate Implications

    by Mariarita Pierotti, Anna Monreale, Federica De Santis ...
    Series series Economics and Finance (R0)
    This book investigates the phenomenon of artificial intelligence (AI) in the accounting world. It integrates accounting competencies with specific competencies in AI and other digital technologies and offers an interdisciplinary perspective.First, the authors review and discuss the literature to summarize and systematize extant research on digitalization in accounting. Second, case studies are ... Read more

    $204.99 CAD

  • Advancing Natural Language Processing in Educational Assessment

    Edited by Victoria Yaneva, Matthias von Davier ...
    Series series NCME APPLICATIONS OF EDUCATIONAL MEASUREMENT AND ASSESSMENT
    Advancing Natural Language Processing in Educational Assessment examines the use of natural language technology in educational testing, measurement, and assessment. Recent developments in natural language processing (NLP) have enabled large-scale educational applications, though scholars and professionals may lack a shared understanding of the strengths and limitations of NLP in assessment as well ... Read more

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