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Includes eBooks

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No commitment, cancel anytime at kobo.com/account/subscriptions

Includes eBooks

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Agile Management

The Fast and Flexible Approach to Continuous Improvement and Innovation in Organizations

by Mike Hoogveld ...

An environment that is changing ever faster and deeper; markets that are becoming more dynamic and complex; competitor and customer behavior that is increasingly unpredictable—these developments are affecting all organizations. Whoever wants to survive in the future needs to adapt with lightning speed. Increasing numbers of organizations recognize that traditional ways of working are no longer ... Read more

$15.99 CAD

An environment that is changing ever faster and deeper; markets that are becoming more dynamic and complex; competitor and customer behavior that is increasingly unpredictable—these developments are affecting all organizations. Whoever wants to survive in the future needs to adapt with lightning speed. Increasing numbers of organizations recognize that traditional ways of working are no longer
... Read more
The excellent customer journey experience

by Mike Hoogveld ...

The excellent customer journey experience HANDBOOK FOR INTEGRATED MULTICHANNEL MANAGEMENT It continues to get tougher for executives in marketing, sales and service. Their departments refuse to cooperate with one another while the market is changing rapidly. The number of channels for communication and distribution continues to increase due to the on-going advances in digitalisation. Customers and ... Read more

$62.99 CAD

The excellent customer journey experience HANDBOOK FOR INTEGRATED MULTICHANNEL MANAGEMENT It continues to get tougher for executives in marketing, sales and service. Their departments refuse to cooperate with one another while the market is changing rapidly. The number of channels for communication and distribution continues to increase due to the on-going advances in digitalisation. Customers and
... Read more

Kellogg on Advertising and Media

The Kellogg School of Management

Edited by Bobby J. Calder ...

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise ... Read more

$21.99 CAD

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise
... Read more
Driving Digital Strategy

A Guide to Reimagining Your Business

by Sunil Gupta ...

Digital transformation is no longer news--it's a necessity.Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business ... Read more

$33.99 CAD or Free with Kobo Plus

Also available as: Audiobook

Digital transformation is no longer news--it's a necessity.Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business
... Read more

Also available as: Audiobook
Eazy Pmp

by O.A. Amao ...

Project management is applicable in almost every area of our life, even though the demand is high in the business world. This book is an attempt to simplify the acquisition of project management knowledge base on understanding and practice, and to speed up the learning curve for interested individuals. In this complete project management professional revision book you receive tips on preparing for ... Read more

$5.99 CAD

Project management is applicable in almost every area of our life, even though the demand is high in the business world. This book is an attempt to simplify the acquisition of project management knowledge base on understanding and practice, and to speed up the learning curve for interested individuals. In this complete project management professional revision book you receive tips on preparing for
... Read more
Creating and Delivering Your Value Proposition

Managing Customer Experience for Profit

by Cindy Barnes, Helen Blake, David Pinder ...

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value ... Read more

$58.99 CAD

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value
... Read more
Strategic Project Management Made Simple

Practical Tools for Leaders and Teams

by Terry Schmidt ...

When Fortune Magazine estimated that 70% of all strategies fail, it also noted that most of these strategies were basically sound, but could not be executed. The central premise of Strategic Project Management Made Simple is that most projects and strategies never get off the ground because of adhoc, haphazard, and obsolete methods used to turn their ideas into coherent and actionable plans. ... Read more

$23.99 CAD

When Fortune Magazine estimated that 70% of all strategies fail, it also noted that most of these strategies were basically sound, but could not be executed. The central premise of Strategic Project Management Made Simple is that most projects and strategies never get off the ground because of adhoc, haphazard, and obsolete methods used to turn their ideas into coherent and actionable plans.
... Read more
Lean Six Sigma Service Excellence

A Guide to Green Belt Certification and Bottom Line Improvement

by Gerald Taylor ...

Written for the typical business professional, Lean Six Sigma Service Excellence effectively translates the concepts of Lean Six Sigma from a manufacturing environment to a service delivery environment. It is a user friendly guide to successfully implementing Lean Six Sigma practices in non-manufacturing organizations. It is also an inexpensive path to Green Belt certification. Mr. Taylor provides ... Read more

$31.99 CAD

Written for the typical business professional, Lean Six Sigma Service Excellence effectively translates the concepts of Lean Six Sigma from a manufacturing environment to a service delivery environment. It is a user friendly guide to successfully implementing Lean Six Sigma practices in non-manufacturing organizations. It is also an inexpensive path to Green Belt certification. Mr. Taylor provides
... Read more
Escape Velocity

Free Your Company's Future from the Pull of the Past

by Geoffrey A. Moore ...

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, ... Read more

$19.99 CAD

Also available as: Audiobook

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist,
... Read more

Also available as: Audiobook
Marketing In A Week

Be A Successful Marketer In Seven Simple Steps

by Eric Davies ...

Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of ... Read more

$4.99 CAD

Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of
... Read more
Market Segmentation

How to Do It and How to Profit from It

by Malcolm McDonald ...

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong.Nothing in business works unless markets ... Read more

$60.99 CAD

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong.Nothing in business works unless markets
... Read more
Productize

by Eisha Armstrong ...

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming ... Read more

$12.99 CAD or Free with Kobo Plus

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming
... Read more

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“mike hoogveld”

Agile Management

The excellent customer journey experience

People who read these also enjoyed

Kellogg on Advertising and Media

Driving Digital Strategy

Eazy Pmp

Creating and Delivering Your Value Proposition

Strategic Project Management Made Simple

Lean Six Sigma Service Excellence

Escape Velocity

Marketing In A Week

Market Segmentation

Productize

eReaders

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