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“michel gutsatz”

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  • Luxury Retail and Digital Management

    Developing Customer Experience in a Digital World

    by Michel Chevalier, Michel Gutsatz ...
    Develop a winning customer experience in the digital worldLuxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?Luxury Retail and Digital Management, 2nd Edition ... Read more

    $58.99 CAD