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“melvin prince”

Showing 1 - 12 of 12 results for “melvin prince”
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  • Consumer Cosmopolitanism in the Age of Globalization

    by Melvin Prince ...
    Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers—their origins, values, media usage, and buyer behavior? This unique book details ... Read more

    $8.99 CAD

  • Market Sensing Today

    by Melvin Prince, Constantinos-Vasilios Priporas ...
    The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature—especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company’s capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain ... Read more

    $11.99 CAD

  • Leading Edge Marketing Research

    21st-Century Tools and Practices

    Edited by Melvin Prince, Robert J. Kaden, Gerald L. Linda ...
    This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The ... Read more

    $87.99 CAD

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  • Lowering Higher Education

    The Rise of Corporate Universities and the Fall of Liberal Education

    by James Cote, Anton L. Allahar ...
    What happens to the liberal arts and science education when universities attempt to sell it as a form of job training? In Lowering Higher Education, a follow-up to their provocative 2007 book Ivory Tower Blues, James E. Côté and Anton L. Allahar explore the subverted 'idea of the university' and the forces that have set adrift the mission of these institutions. Côté and Allahar connect the ... Read more

    $31.99 CAD

  • The Moral Imperative of School Leadership

    Edited by Michael Fullan ...
    Michael Fullan examines themoral purpose of school leadership and its critical role in "changing the context" in which the principalship is embedded.Michael Fullan examines themoral purpose of school leadership and its critical role in "changing the context" in which the principalship is embedded. ... Read more

    $39.99 CAD

  • The Dynamics of Conflict

    A Guide to Engagement and Intervention

    by Bernard S. Mayer ...
    The Dynamics of ConflictWhen it was published in 2000, Bernie Mayer’s The Dynamics of Conflict Resolution quickly became one of the seminal works in the conflict resolution field. The book bridged the gap between abstract theoretical approaches and practical handbooks and became an immensely valuable and accessible resource for experienced and novice practitioners, as well as for professors and ... Read more

    $71.99 CAD

  • Educational Leadership at 2050

    Conjectures, Challenges, and Promises

    by Rosemary Papa, Fenwick W. English, Theodore Creighton ...
    This is a practical, bold, no-holds barred look at challenges facing educational leaders and the university programs that prepare them through mid-century. It examines key continuities and discontinuities of current times for school, education, and society. Both practice and preparation occur in contested social space, the implications of which are explored in a post industrial, digital age.The ... Read more

    $43.99 CAD

  • In Defense of Disciplines

    Interdisciplinarity and Specialization in the Research University

    by Jerry A. Jacobs ...
    Calls for closer connections among disciplines can be heard throughout the world of scholarly research, from major universities to the National Institutes of Health. In Defense of Disciplines presents a fresh and daring analysis of the argument surrounding interdisciplinarity. Challenging the belief that blurring the boundaries between traditional academic fields promotes more integrated research ... Read more

    $38.99 CAD

  • Distrusting Educational Technology

    Critical Questions for Changing Times

    by Neil Selwyn ...
    Distrusting Educational Technology critically explores the optimistic consensus that has arisen around the use of digital technology in education. Drawing on a variety of theoretical and empirical perspectives, this book shows how apparently neutral forms of educational technology have actually served to align educational provision and practices with neo-liberal values, thereby eroding the nature ... Read more

    $88.99 CAD

  • Return to Meaning

    A Social Science with Something to Say

    by Mats Alvesson, Yiannis Gabriel, Roland Paulsen ...
    This book argues that we are currently witnessing not merely a decline in the quality of social science research, but the proliferation of meaningless research, of no value to society, and modest value to its authors - apart from securing employment and promotion. The explosion of published outputs, at least in social science, creates a noisy, cluttered environment which makes meaningful research ... Read more

    $34.99 CAD

  • The Formation of Scholars

    Rethinking Doctoral Education for the Twenty-First Century

    by George E. Walker, Chris M. Golde, Laura Jones, Andrea Conklin Bueschel, Pat Hutchings ...
    Series Book 11 - Jossey-Bass/Carnegie Foundation for the Advancement of Teaching
    This groundbreaking book explores the current state of doctoral education in the United States and offers a plan for increasing the effectiveness of doctoral education. Programs must grapple with questions of purpose. The authors examine practices and elements of doctoral programs and show how they can be made more powerful by relying on principles of progressive development, integration, and ... Read more

    $48.99 CAD

  • Black, Brown, Bruised

    How Racialized STEM Education Stifles Innovation

    by Ebony Omotola McGee ...
    2022 PROSE Award FinalistDrawing on narratives from hundreds of Black, Latinx, and Indigenous individuals, Ebony Omotola McGee examines the experiences of underrepresented racially minoritized students and faculty members who have succeeded in STEM. Based on this extensive research, McGee advocates for structural and institutional changes to address racial discrimination, stereotyping, and hostile ... Read more

    $20.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook