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  • Sports Marketing

    A Strategic Perspective

    Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.Covering ... Read more

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  • Crossing the Rubicon

    The Borderlands of Philosophy and Theology

    Translated by Reuben Shank ...
    Series series Perspectives in Continental Philosophy
    In France today, philosophy—phenomenology in particular—finds itself in a paradoxical relation to theology. Some debate a “theological turn.” Others disavow theological arguments as if such arguments would tarnish their philosophical integrity, while nevertheless carrying out theology in other venues. In Crossing the Rubicon, Emmanuel Falque seeks to end this face-off. Convinced that “the more one ... Read more

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  • Rookie Smarts

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    The Story and Lessons Behind the Most Fanatical Brand in Sports

    A fascinating look at ESPN and its success as a brandESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners ... Read more

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  • Ineffective Habits of Financial Advisors (and the Disciplines to Break Them)

    A Framework for Avoiding the Mistakes Everyone Else Makes

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  • McKinsey's Marvin Bower

    Vision, Leadership, and the Creation of Management Consulting

    "I had the privilege of working closely with Marvin and McKinsey for many years. This book makes Marvin come to life and perpetuates him as a role model."-Peter F. Drucker"A wonderful book about a wonderful man. In many ways, Marvin's McKinsey framed the hypotheses in our own search for excellence-for example, passion for values, belief in people as the prime resource, and willingness to let ... Read more

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  • Why Teams Win

    9 Keys to Success In Business, Sport and Beyond

    Series series Jossey-Bass Leadership Series - Canada
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    Why Some Managers Get Promoted While Others Get Eliminated

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    Successes, Failures, and Discoveries from a Life in Business and Sports

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