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“marvin e goldberg”

Showing 1 - 12 of 12 results for “marvin e goldberg”
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  • Social Marketing

    Theoretical and Practical Perspectives

    Edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt ...
    Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; ... Read more

    $119.99 CAD

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  • Educating Physicians

    A Call for Reform of Medical School and Residency

    by Molly Cooke, David M. Irby, Bridget C. O'Brien ...
    Series Book 16 - Jossey-Bass/Carnegie Foundation for the Advancement of Teaching
    EDUCATING PHYSICIANSThe current blueprint for medical education in North America was drawn up in 1910 by Abraham Flexner in his report Medical Education in the United States and Canada. The basic features outlined by Flexner remain in place today. Yet with the past century's enormous societal changes, the practice of medicine and its scientific, pharmacological, and technological foundations have ... Read more

    $47.99 CAD

  • The Academic Portfolio

    A Practical Guide to Documenting Teaching, Research, and Service

    by Peter Seldin, J. Elizabeth Miller ...
    This comprehensive book focuses squarely on academic portfolios, which may prove to be the most innovative and promising faculty evaluation and development technique in years. The authors identify key issues, red flag warnings, and benchmarks for success, describing the what, why, and how of developing academic portfolios. The book includes an extensively tested step-by-step approach to creating ... Read more

    $50.99 CAD

  • Health Communication

    From Theory to Practice

    by Renata Schiavo ...
    Series series Jossey-Bass Public Health
    Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory ... Read more

    $113.99 CAD

  • Community-Based Health Interventions

    by Sally Guttmacher, Yumary Ruiz-Janecko, Patricia Kelly Vana ...
    Community-Based Health Interventions covers the skills necessary to change health in a community setting through the reduction of disease, disease conditions, and risks to health, as well as create a supportive environment for the maintenance of the behavior changes. The first section provides background information about why interventions in communities are important, the history of several major ... Read more

    $102.99 CAD

  • Social Marketing and Social Change

    Strategies and Tools For Improving Health, Well-Being, and the Environment

    by R. Craig Lefebvre ...
    How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered ... Read more

    $108.99 CAD

  • Leading Public Health

    A Competency Framework

    by Jan Malcolm, James Begun, PhD ...
    "James Begun and Jan Malcolm combine the wisdom of an academic and a practitioner to provide a comprehensive, accessible guide to impactful public health leadership. It is timely because now more than ever the stakes and oppotunities are high. A must-read for any aspiring Public Health leader."Risa Lavizzo-Mourey, MDPresident and CEO, Robert Wood Johnson Foundation"Leaders of population/public ... Read more

    $103.99 CAD

  • Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice

    by Vincent T. Covello ...
    Series series IEEE PCS Professional Engineering Communication Series
    COMMUNICATING IN R!SK, CRISIS, AND HIGH STRESS SITUATIONSLEARN THE UNIFYING PRINCIPLES BEHIND RISK, CRISIS, AND HIGH STRESS COMMUNICATION WITH THIS STATE-OF-THE-ART REFERENCE WRITTEN BY A MAJOR LEADER IN THE FIELDCommunicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice is about communicating with people in the most challenging circumstances: high stress ... Read more

    $57.99 CAD

  • Transformative Consumer Research for Personal and Collective Well-Being

    Edited by David Glen Mick, Simone Pettigrew, Cornelia (Connie) Pechmann, Julie L. Ozanne ...
    Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via ... Read more

    $102.99 CAD

  • Transforming Public Health Practice

    Leadership and Management Essentials

    by Bernard J. Healey, Cheryll D. Lesneski ...
    This text provides students a foundation in public health practice and management, focusing on developing the knowledge and skills required by the real world of public health. The authors of Transforming Public Health Practice explain the drivers of change in public health practice, key success factors for public health programs, dealing with the chronic disease burden, the impact of national ... Read more

    $112.99 CAD

  • Methods for Community-Based Participatory Research for Health

    Edited by Barbara A. Israel, Eugenia Eng, Amy J. Schulz, Edith A. Parker ...
    This thoroughly revised and updated second edition of Methods for Community-Based Participatory Research for Health provides a step-by-step approach to the application of participatory approaches to quantitative and qualitative data collection and data analysis. With contributions from a distinguished panel of experts, this important volume shows how researchers, practitioners, and community ... Read more

    $102.99 CAD

  • Nursing Leadership

    A Concise Encyclopedia, Second Edition

    Edited by Martha J. Greenberg, PhD, RN, Marilyn Jaffe-Ruiz, EdD, RN, Margaret L. McClure, RN, EdD, FAAN, Angela Barron McBride, PhD, RN, FAAN, G. Rumay Alexander, EdD, RN, Thomas D. Smith, MS, RN, CNAA, BC, Harriet Feldman ...
    A single comprehensive reference for nursing leaders, leadership organizations, nursing clinicians, and educators, Nursing Leadership is the only compendium of nursing terminology in existence. Written by eminent nursing professionals, it provides descriptions of prominent individuals in nursing, information regarding nine leadership-related topics, and current trends in nurse leadership.This ... Read more

    $172.99 CAD