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Inside Coca-Cola

A CEO's Secrets on Building the World's Most Popular Brand

by Neville Isdell, David Beasley ...

The first book by a Coca-Cola CEO tells the remarkable story of the company's revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to ... Read more

$17.99 CAD

The first book by a Coca-Cola CEO tells the remarkable story of the company's revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to
... Read more

How Will You Measure Your Life?

by James Allworth, Karen Dillon, Clayton M. Christensen ...

From the world’s leading thinker on innovation and New York Times bestselling author of The Innovator’s Dilemma, Clayton M. Christensen, comes an unconventional book of inspiration and wisdom, offering a powerful business philosophy for life. Christensen’s The Innovator’s Dilemma, notably the only business book that Apple’s Steve Jobs said "deeply influenced" him, is widely recognized as one of ... Read more

$11.99 CAD

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From the world’s leading thinker on innovation and New York Times bestselling author of The Innovator’s Dilemma, Clayton M. Christensen, comes an unconventional book of inspiration and wisdom, offering a powerful business philosophy for life. Christensen’s The Innovator’s Dilemma, notably the only business book that Apple’s Steve Jobs said "deeply influenced" him, is widely recognized as one of
... Read more

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Steve Jobs

by Walter Isaacson ...

Walter Isaacson’s “enthralling” (The New Yorker) worldwide bestselling biography of Apple cofounder Steve Jobs.Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality ... Read more

$21.99 CAD

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Walter Isaacson’s “enthralling” (The New Yorker) worldwide bestselling biography of Apple cofounder Steve Jobs.Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality
... Read more

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Barbarians at the Gate

The Fall of RJR Nabisco

by Bryan Burrough, John Helyar ...

#1 New York Times bestseller and arguably the best business narrative ever written, Barbarians at the Gate is the classic account of the fall of RJR Nabisco at the hands of a massive leveraged buyout from investment firm KKR.A book that stormed both the bestseller list and the public imagination, a book that created a genre of its own, and a book that gets at the heart of 1980s Wall Street and the ... Read more

$15.99 CAD or Free with Kobo Plus

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#1 New York Times bestseller and arguably the best business narrative ever written, Barbarians at the Gate is the classic account of the fall of RJR Nabisco at the hands of a massive leveraged buyout from investment firm KKR.A book that stormed both the bestseller list and the public imagination, a book that created a genre of its own, and a book that gets at the heart of 1980s Wall Street and the
... Read more

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Purple Cow, New Edition

Transform Your Business by Being Remarkable

by Seth Godin ...

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products ... Read more

$23.99 CAD

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The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products
... Read more

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Pour Your Heart Into It

How Starbucks Built a Company One Cup at a Time

by Howard Schultz ...

**Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience."It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly**The success of Starbucks Coffee Company is one of the most inspiring business stories in ... Read more

$13.99 CAD

**Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience."It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly**The success of Starbucks Coffee Company is one of the most inspiring business stories in
... Read more
Grinding It Out

The Making of McDonald's

by Ray Kroc ...

"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It OutFew entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising ... Read more

$13.99 CAD

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"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It OutFew entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising
... Read more

Also available as: Audiobook
Secret Formula

The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

by Frederick Allen ...

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" ( Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century ... Read more

$17.99 CAD or Free with Kobo Plus

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A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" ( Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century
... Read more

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The Coke Machine

The Dirty Truth Behind the World's Favorite Soft Drink

by Michael Blanding ...

The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there.Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel ... Read more

$14.99 CAD

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The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there.Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel
... Read more

Also available as: Audiobook
An Economist Gets Lunch

New Rules for Everyday Foodies

by Tyler Cowen ...

A leading economist, “who may very well turn out to be this decade’s Thomas Friedman” (Wall Street Journal), illuminates the state of American food todayTyler Cowen, one of the most influential economists of the last decade, wants you to know that just about everything you’ve heard about how to get good food is wrong. Drawing on a provocative range of examples from around the globe, Cowen reveals ... Read more

$10.99 CAD

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A leading economist, “who may very well turn out to be this decade’s Thomas Friedman” (Wall Street Journal), illuminates the state of American food todayTyler Cowen, one of the most influential economists of the last decade, wants you to know that just about everything you’ve heard about how to get good food is wrong. Drawing on a provocative range of examples from around the globe, Cowen reveals
... Read more

Also available as: Audiobook
Ben & Jerry's: The Inside Scoop

How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

by Fred Lager ...

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial ... Read more

$12.99 CAD

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial
... Read more
Supermarket Monsters

The Price of Coles and Woolworths' Dominance

by Malcolm Knox ...

Series Book 6 - Redback Quarterly
Down, down …In hardware, petrol, general merchandise and liquor, and above all in groceries, Coles and Woolworths jointly rule Australia's retail landscape. On average, every man, woman and child in this country spends $100 a week across their many outlets.What does such dominance mean for suppliers? And is it good for consumers?In Supermarket Monsters, journalist and author Malcolm Knox shines a ... Read more

$10.99 CAD

Down, down …In hardware, petrol, general merchandise and liquor, and above all in groceries, Coles and Woolworths jointly rule Australia's retail landscape. On average, every man, woman and child in this country spends $100 a week across their many outlets.What does such dominance mean for suppliers? And is it good for consumers?In Supermarket Monsters, journalist and author Malcolm Knox shines a
... Read more

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Inside Coca-Cola

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How Will You Measure Your Life?

Steve Jobs

Barbarians at the Gate

Purple Cow, New Edition

Pour Your Heart Into It

Grinding It Out

Secret Formula

The Coke Machine

An Economist Gets Lunch

Ben & Jerry's: The Inside Scoop

Supermarket Monsters

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