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Buyology

Truth and Lies About Why We Buy

by Martin Lindstrom ...

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge ... Read more

Was $13.99 CAD Now $9.99 CAD

Also available as: Audiobook

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge
... Read more

Also available as: Audiobook
Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

by Martin Lindstrom ...

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed ... Read more

$16.99 CAD

Also available as: Audiobook

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed
... Read more

Also available as: Audiobook
Small Data

The Tiny Clues That Uncover Huge Trends

by Martin Lindstrom ...

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar ... Read more

$17.99 CAD

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar
... Read more
The Ministry Of Common Sense

How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS

by Martin Lindstrom ...

WALL STREET JOURNAL BestsellerA humorous yet practical five-step guide to ridding ourselves—and our companies—of bureaucratic bottlenecks and red tapeDuring the COVID-19 pandemic, the TSA is allowing passengers to board planes with unlimited amounts of hand sanitizer, while maintaining its 3.4-ounce limit on all other liquids. You need a chainsaw to pry open your new pair of headphones from their ... Read more

$18.99 CAD

Also available as: Audiobook

WALL STREET JOURNAL BestsellerA humorous yet practical five-step guide to ridding ourselves—and our companies—of bureaucratic bottlenecks and red tapeDuring the COVID-19 pandemic, the TSA is allowing passengers to board planes with unlimited amounts of hand sanitizer, while maintaining its 3.4-ounce limit on all other liquids. You need a chainsaw to pry open your new pair of headphones from their
... Read more

Also available as: Audiobook
BRAND sense

Sensory Secrets Behind the Stuff We Buy

by Martin Lindstrom ...

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.Based on the largest study ever conducted on how our five senses affect the creation of brands, ... Read more

$17.99 CAD

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.Based on the largest study ever conducted on how our five senses affect the creation of brands,
... Read more
BRAND sense

Sensory Secrets Behind the Stuff We Buy

by Martin Lindstrom ...

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.Based on the largest study ever conducted on how our five senses affect the creation of brands, ... Read more

$17.99 CAD

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.Based on the largest study ever conducted on how our five senses affect the creation of brands,
... Read more
Audiobook

Audiobook

Buyology

Truth and Lies About Why We Buy

by Martin Lindstrom ...

Narrated by Don Leslie ...

Unabridged

7 hours 22 min

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars ... Read more

$21.99 CAD

Also available as: eBook

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.• Despite government bans, subliminal advertising is ubiquitous — from bars
... Read more

Also available as: eBook
Audiobook

Audiobook

Brandwashed

Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

by Martin Lindstrom ...

Narrated by Dan Woren ...

Unabridged

10 hours 40 min

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed ... Read more

$23.99 CAD

Also available as: eBook

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed
... Read more

Also available as: eBook
Audiobook

Audiobook

The Ministry Of Common Sense

How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS

by Martin Lindstrom ...

Narrated by Robert Fass ...

Unabridged

7 hours 16 min

WALL STREET JOURNAL BestsellerA humorous yet practical five-step guide to ridding ourselves—and our companies—of bureaucratic bottlenecks and red tapeDuring the COVID-19 pandemic, the TSA is allowing passengers to board planes with unlimited amounts of hand sanitizer, while maintaining its 3.4-ounce limit on all other liquids. You need a chainsaw to pry open your new pair of headphones from their ... Read more

$28.99 CAD

Also available as: eBook

WALL STREET JOURNAL BestsellerA humorous yet practical five-step guide to ridding ourselves—and our companies—of bureaucratic bottlenecks and red tapeDuring the COVID-19 pandemic, the TSA is allowing passengers to board planes with unlimited amounts of hand sanitizer, while maintaining its 3.4-ounce limit on all other liquids. You need a chainsaw to pry open your new pair of headphones from their
... Read more

Also available as: eBook
Sweden’s Pandemic Experiment

Edited by Sigurd Bergmann, Martin Lindström ...

Series series The Politics of Pandemics
This book considers Sweden’s pandemic management which differed so significantly from much of the rest of the world: it provoked intense and wide-reaching interest, curiosity and criticism. Trans-disciplinary Swedish authors from the humanities, life sciences, social sciences, and cultural studies use a variety of tools to mine deeper into some of the central elements and dimensions in their ... Read more

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This book considers Sweden’s pandemic management which differed so significantly from much of the rest of the world: it provoked intense and wide-reaching interest, curiosity and criticism. Trans-disciplinary Swedish authors from the humanities, life sciences, social sciences, and cultural studies use a variety of tools to mine deeper into some of the central elements and dimensions in their
... Read more

Audiobook

Audiobook

Everything Is Obvious

*Once You Know the Answer

by Duncan J. Watts ...

Narrated by Duncan J. Watts ...

Unabridged

8 hours 38 min

By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in ... Read more

$19.99 CAD

Also available as: eBook

By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in
... Read more

Also available as: eBook
Audiobook

Audiobook

Conspiracy of Fools

A True Story

by Kurt Eichenwald ...

Narrated by Robertson Dean ...

Unabridged

30 hours 34 min

From an award-winning New York Times reporter comes the full, mind-boggling true story of the lies, crimes, and ineptitude behind the Enron scandal that imperiled a presidency, destroyed a marketplace, and changed Washington and Wall Street forever.It was the corporate collapse that appeared to come out of nowhere. In late 2001, the Enron Corporation—a darling of the financial world, a company ... Read more

$47.99 CAD

Also available as: eBook

From an award-winning New York Times reporter comes the full, mind-boggling true story of the lies, crimes, and ineptitude behind the Enron scandal that imperiled a presidency, destroyed a marketplace, and changed Washington and Wall Street forever.It was the corporate collapse that appeared to come out of nowhere. In late 2001, the Enron Corporation—a darling of the financial world, a company
... Read more

Also available as: eBook

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Top Series in Canada

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Buyology

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Small Data

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Buyology

Brandwashed

The Ministry Of Common Sense

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