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Showing 1 - 12 of 12 results for “martin hilb”
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  • New Corporate Governance

    Successful Board Management Tools

    by Martin Hilb ...
    Series series Business and Management (R0)
    In the 5th edition of this successful book Martin Hilb presents an innovative and integrated approach to the theory and practice of corporate governance. Central to this approach is a set of instruments - developed and tested by the author - that can be used by boards to offer effective strategic direction and control to their organizations. The board instruments can be readily applied to the ... Read more

    $70.99 CAD

  • Governance of Digitalization

    The Role of Boards of Directors and Top Management Teams in Digital Value Creation

    by Michael Hilb, Lee Howell, Beat Bühlmann, Florian Möslein, Roland Müller, Laura Georg, Andreas Hesse, Hermann Arnold, Martin Hilb, Liselot Danneels, Stijn Viaene, Joachim Van den Bergh, Gail Maunula, Titiana Ertiö, Kirsimarja Blomqvist, Marjo-Riitta Diehl ...
    Digitalization creates unique opportunities and poses transformational challenges for many companies across industries. In that context, the governance of digitalization has become the key success factor in mastering digital innovation and transformation. It requires boards of directors as well as top management teams to fully understand digital trends, identify their implications, derive adequate ... Read more

    $41.99 CAD

  • New Living Cases on Corporate Governance

    Edited by Martin Hilb ...
    Series series Business and Management (R0)
    This unique open access book features a selection of Living Cases on Corporate Governance, which were developed and compiled by chairpersons, members of the board of directors, and CEOs in various countries, working in close collaboration with prominent researchers. Each Living Case addresses a current issue that a given company or institution needs to resolve.For every Case, the goal is ... Read more

    Free

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  • Total Relationship Marketing

    by Evert Gummesson ...
    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change.A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing ... Read more

    $114.99 CAD

  • This is Service Design Thinking

    Basics-Tools-Cases

    Edited by Marc Stickdorn, Jakob Schneider ...
    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Read more

    $33.99 CAD

  • Platform Capitalism

    by Nick Srnicek ...
    Series series Theory Redux
    What unites Google and Facebook, Apple and Microsoft, Siemens and GE, Uber and Airbnb? Across a wide range of sectors, these firms are transforming themselves into platforms: businesses that provide the hardware and software foundation for others to operate on. This transformation signals a major shift in how capitalist firms operate and how they interact with the rest of the economy: the ... Read more

    $12.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Six Simple Rules

    How to Manage Complexity without Getting Complicated

    by Yves Morieux, Peter Tollman ...
    New tools for managing complexityDoes your organization manage complexity by making things more complicated? If so, you are not alone.According to The Boston Consulting Group’s fascinating Complexity Index, business complexity has increased sixfold during the past sixty years. And, all the while, organizational complicatedness-that is, the number of structures, processes, committees, decision ... Read more

    $36.99 CAD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Management

    by BarCharts,Inc ...
    The QuickStudy Management guide can be helpful for students or corporate executives. The guide contains a full array of management topics from ethics to globalization. ... Read more

    $6.99 CAD

  • Global Marketing, Global Edition

    by Svend Hollensen ...
    Learn and develop skills involving strategic global marketing decision-makingGlobal Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide ... Read more

    $66.99 CAD

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    by Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Read more

    $394.99 CAD

  • The Communication Strategy Handbook

    Toolkit for Creating a Winning Strategy

    by Frank Körver, Betteke van Ruler ...
    Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic ... Read more

    $48.99 CAD

  • Intellectual Property Strategy

    by John Palfrey ...
    Series series The MIT Press Essential Knowledge series
    How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to ... Read more

    $19.19 CAD