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Showing 1 - 12 of 12 results for “marta massi”
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  • From Art to Marketing

    The Relevance of Authenticity to Contemporary Consumer Culture

    by Marta Massi ...
    Series series Business and Management (R0)
    Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with ... Read more

    $64.99 CAD

  • Artificial Intelligence in the Cultural and Creative Sectors

    Opportunities, Challenges, and Transformations

    Edited by Marta Massi, Marek Prokůpek, Alessandra Ricci, Maria Carmela Ostillio ...
    Series series Routledge Research in the Creative and Cultural Industries
    This book explores how AI is redefining the creative and cultural sectors, reshaping how content is produced, distributed, experienced, and managed. Spanning areas such as publishing, heritage, music, performance, and design, the book offers the first comprehensive, interdisciplinary examination of AI’s impact across these diverse sectors as technologies become increasingly embedded in both ... Read more

    $81.99 CAD

  • The Artification of Luxury Fashion Brands

    Synergies, Contaminations, and Hybridizations

    Edited by Marta Massi, Alex Turrini ...
    Series series Business and Management (R0)
    Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It ... Read more

    $83.99 CAD

  • Consumption, Production, and Entrepreneurship in the Time of Coronavirus

    A Business Perspective of the Pandemic

    Edited by Elena Gallitto, Marta Massi, Paul Harrison ...
    Series series Business and Management (R0)
    This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims to understand what settling and thriving in the “new normal” have meant for businesses around the ... Read more

    $205.99 CAD

  • Digital Transformation in the Cultural and Creative Industries

    Production, Consumption and Entrepreneurship in the Digital and Sharing Economy

    Edited by Marta Massi, Marilena Vecco, Yi Lin ...
    Series series Routledge Research in the Creative and Cultural Industries
    This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon.With contributions from an international range of scholars, the book examines how ... Read more

    $88.99 CAD

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  • Creative Applications of Artificial Intelligence in Education

    Edited by Alex Urmeneta, Margarida Romero ...
    Series series Education (R0)
    This open access book explores the synergy between AI and education, highlighting its potential impact on pedagogical practices. It navigates the evolving landscape of AI-powered educational technologies and suggests practical ways to personalise instruction, nurture human-AI co-creativity, and transform the learning experience. Spanning from primary to higher education, this short and engaging ... Read more

    Free

  • Managing the Myths of Health Care

    Bridging the Separations between Care, Cure, Control, and Community

    by Henry Mintzberg ...
    “Health care is not failing but succeeding, expensively, and we don't want to pay for it. So the administrations, public and private alike, intervene to cut costs, and herein lies the failure.”In this sure-to-be-controversial book, leading management thinker Henry Mintzberg turns his attention to reframing the management and organization of health care.The problem is not management per se but a ... Read more

    $20.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Autopoiesis of Architecture, Volume I

    A New Framework for Architecture

    by Patrik Schumacher ...
    Take a theoretical approach to architecture with The Autopoiesis of Architecture, which presents the topic as a discipline with its own unique logic. Architecture's conception of itself is addressed as well as its development within wider contemporary society.Author Patrik Schumacher offers innovative treatment that enriches architectural theory with a coordinated arsenal of concepts facilitating ... Read more

    $60.99 CAD

  • Generative AI and Education

    Digital Pedagogies, Teaching Innovation and Learning Design

    by B. Mairéad Pratschke ...
    Series series Education (R0)
    This volume addresses the gap in knowledge around generative AI and its applications in education. It draws on the recent history of technological innovation and digital pedagogies, locating generative AI in the contemporary discourse around education futures. It argues that a new hybrid model of education is emerging, requiring educational institutions to embed generative AI into course and ... Read more

    $64.99 CAD

  • Dying for a Paycheck

    How Modern Management Harms Employee Health and Company Performance—and What We Can Do About It

    by Jeffrey Pfeffer ...
    In one survey, 61 percent of employees said that workplace stress had made them sick and 7 percent said they had actually been hospitalized. Job stress costs US employers more than $300 billion annually and may cause 120,000 excess deaths each year. In China, 1 million people a year may be dying from overwork. People are literally dying for a paycheck. And it needs to stop.In this timely, ... Read more

    $18.99 CAD

  • Managing Innovation In Healthcare

    by James Barlow ...
    'The book would be a great text for advanced healthcare students, as it is chock-full of fair-minded and complete discussions of different scholarly views. The book contains the musts of excellent text books too: ample caselets, boxes and figures that illustrate key concepts; chapter summaries; and a distillation of key concepts and further reading suggestions stud every chapter. It is useful for ... Read more

    $42.99 CAD

  • The Philosophy of Design

    by Glenn Parsons ...
    The Philosophy of Design is an introduction to the fundamental philosophical issues raised by the contemporary practice of design. The first book to systematically examine design from the perspective of contemporary philosophy, it offers a broad perspective, ranging across key philosophical areas such as aesthetics, epistemology, metaphysics and ethics.The first part of the book explores central ... Read more

    $23.99 CAD