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“markus rach”

Showing 1 - 12 of 12 results for “markus rach”
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  • Trust, Transparency, and Governance in AI-Mediated Branding

    Edited by Markus Rach ...
    As AI becomes increasingly integrated into branding strategies, it is transforming how organizations understand consumers, personalize interactions, generate content, and communicate brand values. While AI-driven branding offers opportunities for greater efficiency, responsiveness, and engagement, it also raises important questions regarding consumer trust, algorithmic transparency, data usage, ... Read more

    $243.99 CAD

  • Autonomous Decision Systems, Consumer Behavior, and the Future of Branding in the Age of Intelligence

    Edited by Markus Rach ...
    Artificial intelligence is transforming the marketplace by changing how consumers make decisions and how brands compete for attention. As AI-powered systems increasingly act as intermediaries between companies and customers, traditional assumptions about branding, preference formation, and consumer choice are being challenged. The growing influence of autonomous decision systems raises important ... Read more

    $240.99 CAD

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  • Artificial Intelligence in Accounting and Auditing

    Accessing the Corporate Implications

    by Mariarita Pierotti, Anna Monreale, Federica De Santis ...
    Series series Economics and Finance (R0)
    This book investigates the phenomenon of artificial intelligence (AI) in the accounting world. It integrates accounting competencies with specific competencies in AI and other digital technologies and offers an interdisciplinary perspective.First, the authors review and discuss the literature to summarize and systematize extant research on digitalization in accounting. Second, case studies are ... Read more

    $205.99 CAD

  • AI, Machine Learning, and Image Processing in Market Research and Branding

    Edited by Md Faiz Ahmad, Mudassir Rafi, Mohd Danish Kirmani ...
    Artificial Intelligence (AI) are one of the many tools transforming the way market research and branding are conducted by enabling deeper and more accurate insights into consumer behavior. Using advanced algorithms, businesses can analyze vast amounts of structured and unstructured data to uncover patterns that were previously difficult to detect. Image processing allows brands to understand how ... Read more

    $233.99 CAD

  • AI-Powered Entrepreneurial Marketing and Communication

    Edited by Andreas Masouras, Prashant Maurya, Panikos Symeou ...
    Intelligent technologies integrated with entrepreneurial marketing represent a transformative shift in how startups and small businesses connect with audiences, build brands, and drive growth. By leveraging AI tools, entrepreneurs can create personalized and efficient marketing strategies. AI enables real-time insights into consumer behavior, optimized content creation, targeted advertising, and ... Read more

    $233.99 CAD

  • Innovative Approaches to AI-Supported Hybrid and Remote Workplaces

    Edited by Rajeh Bati Fahad Almasradi, Abdelrehim Awad ...
    As hybrid and remote work models become a part of the modern workforce, organizations turn to artificial intelligence (AI) to enhance productivity, collaboration, and employee well-being across distributed environments. AI-powered tools reshape how teams communicate, manage tasks, and make decisions, offering solutions like intelligent scheduling, virtual assistants, real-time language translation ... Read more

    $260.99 CAD

  • Human-Centered AI and Machine Learning for e-Collaboration

    Edited by Jingyuan Zhao, V. Vinoth Kumar, Joseph Richards ...
    Rather than replacing the way people work together, digital human-centered AI and machine learning for e-collaboration focus on designing technologies that enhance how people collaborate. By prioritizing human needs, these systems enable teams to collaborate more effectively across distances and time zones. AI-driven tools can help streamline communication and adapt to individual and group ... Read more

    $277.99 CAD

  • Adapting Global Communication and Marketing Strategies to Generative AI

    Edited by Albérico Travassos Rosário, Anna Carolina Boechat ...
    In a rapidly evolving global landscape, communication and marketing undergo transformative changes driven by advancements in generative artificial intelligence (GAI), shifting consumer values, and the rise of new cultural paradigms. Traditional strategies are no longer sufficient to capture the attention and trust of discerning audiences. Today, marketers and researchers grapple with the ... Read more

    $250.99 CAD

  • Impacts of Generative AI on Creativity in Higher Education

    Edited by Ziska Fields ...
    Many educators in the realm of higher education face the critical challenge of fostering creativity in students using traditional teaching methods. In today's rapidly evolving world, these methods have become inadequate to nurture the innovative thinking demanded by modern society. Impacts of Generative AI on Creativity in Higher Education reveals a solution in the integration of generative AI ... Read more

    $361.99 CAD

  • Architecting Strategic Business Transformation Through Data-Driven Systems

    Edited by Ahmed Sedky ...
    Sustainable business transformations are challenging in today’s complex organizational environments. Rapid technological change defines current business practices, increasing global competition, changing product and service management, and shifting customer demands. Business excellence has become foundational, with data-driven systems enabling organizational relevance, competition, and resilience ... Read more

    $255.99 CAD

  • Reimagining AI for Society, Organizations, and Work Environments

    Edited by Eleonora Veglianti, Wendy Currie, Luisa Varriale ...
    This volume offers a comprehensive examination of the growing phenomenon of Artificial Intelligence (AI). It contributes to the diverse ongoing debates and ideas on AI's multifaceted role in business and society. Here, readers will find scientific contributions that deepen our understanding of how AI is reshaping the organizational landscape across multiple levels of analysis. This book brings ... Read more

    $102.99 CAD

  • Artificial Intelligence Transforming Marketing

    Renewed Theoretical Bases and New Paradigms

    Edited by José Duarte Santos, Paulo Botelho Pires, Joaquim Pratas ...
    Series series Business and Management (R0)
    This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies. By focusing on AI's potential to enhance customer satisfaction, optimize lead generation, and drive sales growth, it provides readers with practical ... Read more

    $231.99 CAD