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A Concise Guide to Market Research

The Process, Data, and Methods Using IBM SPSS Statistics

by Marko Sarstedt, Erik Mooi ...

Series series Business and Management (R0)
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform ... Read more

$89.99 CAD

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform
... Read more
Multisensory Design of Retail Environments

Vision, Sound, and Scent

by Marko Sarstedt, Monika Imschloss, Susanne Adler ...

Series series Business and Management (R0)
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building ... Read more

$51.99 CAD

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building
... Read more
Multisensory Design of Retail Environments

Vision, Sound, and Scent

by Marko Sarstedt, Monika Imschloss, Susanne Adler ...

Series series Business and Management (R0)
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building ... Read more

$38.99 CAD

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building
... Read more
A Concise Guide to Market Research

The Process, Data, and Methods Using IBM SPSS Statistics

by Marko Sarstedt, Erik Mooi ...

Series series Business and Management (R0)
This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.The book describes the theoretical ... Read more

$77.99 CAD

This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.The book describes the theoretical
... Read more
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

by Joe Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt ...

The Fourth Edition of ***A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)***guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM with limited emphasis on ... Read more

$64.99 CAD

The Fourth Edition of ***A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)***guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM with limited emphasis on
... Read more
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

by Joe Hair, Marko Sarstedt, G. Tomas M. Hult, Christian M. Ringle ...

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM in straightforward language to ... Read more

$64.99 CAD

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM in straightforward language to
... Read more
Market Research

The Process, Data, and Methods Using Stata

by Erik Mooi, Marko Sarstedt, Irma Mooi-Reci ...

Series series Business and Management (R0)
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most ... Read more

$115.99 CAD

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most
... Read more
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

by Joe Hair, Marko Sarstedt, G. Tomas M. Hult, Christian M. Ringle ...

With applications using SmartPLS —the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on how to use this evolving statistical technique to conduct research and obtain solutions. Featuring the latest research, new examples, and expanded discussions throughout, the Second Edition is designed to be easily ... Read more

$64.99 CAD

With applications using SmartPLS —the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on how to use this evolving statistical technique to conduct research and obtain solutions. Featuring the latest research, new examples, and expanded discussions throughout, the Second Edition is designed to be easily
... Read more
Advanced Issues in Partial Least Squares Structural Equation Modeling

by Joe Hair, Marko Sarstedt, Christian M. Ringle, Siegfried P. Gudergan ...

The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of A Primer on Partial Least Squares Structural Equation Modeling***, Third Edition***. Even in this advanced guide, the authors have limited the emphasis on equations, formulas, and Greek symbols, and ... Read more

$64.99 CAD

The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of A Primer on Partial Least Squares Structural Equation Modeling***, Third Edition***. Even in this advanced guide, the authors have limited the emphasis on equations, formulas, and Greek symbols, and
... Read more
State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM)

Methodological Extensions and Applications in the Social Sciences and Beyond

Edited by Lăcrămioara Radomir, Raluca Ciornea, Huiwen Wang, Yide Liu, Christian M. Ringle, Marko Sarstedt ...

Series series Business and Management (R0)
This edited volume brings together some of the best papers from the 2022 Conference on Partial Least Squares Structural Equation Modeling (PLS-SEM), held at the Babeș-Bolyai University, Cluj, Romania. The volume seeks to expand the current research on PLS-SEM and promote the method’s application in the scientific community. It gathers research from scholars in many different fields who work on the ... Read more

$205.99 CAD

This edited volume brings together some of the best papers from the 2022 Conference on Partial Least Squares Structural Equation Modeling (PLS-SEM), held at the Babeș-Bolyai University, Cluj, Romania. The volume seeks to expand the current research on PLS-SEM and promote the method’s application in the scientific community. It gathers research from scholars in many different fields who work on the
... Read more
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

A Workbook

by Joseph F. Hair Jr., G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas P. Danks, Soumya Ray ...

Series series Business and Management (R0)
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s flexibility in terms of data requirements and measurement specification.This practical open access ... Read more

Free

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s flexibility in terms of data requirements and measurement specification.This practical open access
... Read more
A Concise Guide to Market Research

The Process, Data, and Methods Using IBM SPSS Statistics

by Erik Mooi, Marko Sarstedt ...

Series series Business and Management (R0)
This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. ... Read more

$68.99 CAD

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis.
... Read more

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A Concise Guide to Market Research

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A Concise Guide to Market Research

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Market Research

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Advanced Issues in Partial Least Squares Structural Equation Modeling

State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM)

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

A Concise Guide to Market Research

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