Skip to main content
Search Button
Canada Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


“mark r lyberger”

Showing 1 - 12 of 12 results for “mark r lyberger”
Skip side bar filters

  • Sports Marketing

    A Strategic Perspective

    by Matthew D. Shank, Mark R. Lyberger ...
    Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.Covering ... Read more

    $187.99 CAD

People who read this also enjoyed

  • Why Smart Executives Fail

    And What You Can Learn from Their Mistakes

    by Sydney Finkelstein ...
    Bob Pittman and AOL Time Warner. Jean Marie Messier and Vivendi. Jill Barad and Mattel. Dennis Kozlowski and Tyco. It's an all too common scenario. A great company breaks from the pack; the analysts are in love; the smiling CEO appears on the cover of Fortune.Two years later, the company is in flames, the pension plan is bleeding, the stock is worthless. What goes wrong in these cases? Usually it ... Read more

    Was $14.99 CAD Now $10.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Rookie Smarts

    Why Learning Beats Knowing in the New Game of Work

    by Liz Wiseman ...
    Wall Street Journal BestsellerIs it possible to be at your best even when you are underqualified or doing something for the first time? Is it still possible, even after decades of experience, to recapture the enthusiasm, curiosity, and fearlessness of youth to take on new challenges? With the right mindset—with Rookie Smarts—you can.In a rapidly changing world, experience can be a curse. Careers ... Read more

    $18.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • ESPN The Company

    The Story and Lessons Behind the Most Fanatical Brand in Sports

    by Anthony F. Smith, Keith Hollihan ...
    A fascinating look at ESPN and its success as a brandESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners ... Read more

    $19.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Ineffective Habits of Financial Advisors (and the Disciplines to Break Them)

    A Framework for Avoiding the Mistakes Everyone Else Makes

    by Steve Moore ...
    A how to guide to avoiding the mistakes ineffective financial advisors most often makeBased on a 15-year consulting program that author Steve Moore has led for financial advisors, Ineffective Habits of Financial Advisors (and the Disciplines to Break Them): A Framework for Avoiding the Mistakes Everyone Else Makes details proven techniques which allow advisors to transform their business into an ... Read more

    $28.99 CAD

  • McKinsey's Marvin Bower

    Vision, Leadership, and the Creation of Management Consulting

    by Elizabeth Haas Edersheim ...
    "I had the privilege of working closely with Marvin and McKinsey for many years. This book makes Marvin come to life and perpetuates him as a role model."-Peter F. Drucker"A wonderful book about a wonderful man. In many ways, Marvin's McKinsey framed the hypotheses in our own search for excellence-for example, passion for values, belief in people as the prime resource, and willingness to let ... Read more

    $20.99 CAD

  • Why Teams Win

    9 Keys to Success In Business, Sport and Beyond

    by Saul L. Miller ...
    Series series Jossey-Bass Leadership Series - Canada
    Winning isn't easy. The world is becoming more and more competitive, with a greater need than ever for people to work together effectively in teams to make organizations successful.There is no better model for success in business than the world of sport, with its bottom-line performance culture and its relentless focus on creating winning teams. In Why Teams Win, renowned sports psychologist Dr. ... Read more

    $20.99 CAD

  • Great Teams

    16 Things High Performing Organizations Do Differently

    by Don Yaeger ...
    What makes a team great? Not just good and not just functional—but great?Over six years, long-time Sports Illustrated editor Don Yaeger was invited by some of the greatest companies in the world to speak about the habits of high-performing individuals. From Microsoft and Starbucks to the New England Patriots and San Antonio Spurs, what do some organizations do seemingly better than most of their ... Read more

    $10.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Unforced Error

    Why Some Managers Get Promoted While Others Get Eliminated

    by Jeffrey A. Krames ...
    A guide to help managers prepare for whatever comes over the netIn tennis, the player with the fewest unforced errors usually wins. The same is true in business- all too often, the mistakes that sabotage a career are completely avoidable, if you can anticipate them early enough.Bestselling management writer Jeffrey Krames adopts the metaphor of tennis to show how to spot and sidestep the types of ... Read more

    Was $19.99 CAD Now $5.99 CAD

  • Fire Them Up!

    7 Simple Secrets to: Inspire Colleagues, Customers, and Clients; Sell Yourself, Your Vision, and Your Values; Communicate with Charisma and Confidence

    by Carmine Gallo ...
    Fire Them Up! will give you the astonishing communication skills that will help you enjoy more successful and fulfilling relationships with colleagues, clients, employees, or anyone else in your personal or professional life. It is full of stories and tactics from some of the worlds most influential people. More than two dozen of todays most inspiring business leaders share their secrets including ... Read more

    $17.59 CAD or Free with Kobo Plus

  • 21 Leadership Lessons

    Successes, Failures, and Discoveries from a Life in Business and Sports

    by Richard Peddie ...
    Richard Peddie has learned many leadership lessons over a long and successful business career as president of Hostess Foods, Pillsbury Canada, SkyDome, NetStar Communications, the Toronto Raptors, and Maple Leaf Sports & Entertainment (MLSE).Here, he shares the twenty-one most important lessons he learned—and sometimes relearned—along the way. 21 Leadership Lessons contains a lifetime of business ... Read more

    $9.99 CAD

  • Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

    by Karen Post ...
    Position your company to handle any brand crisis—instantly and effectivelyToyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can ... Read more

    $33.99 CAD