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“mark alexander palmer”

Showing 1 - 12 of 12 results for “mark alexander palmer”
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  • The 10 Deadly Sins of Antipreneurship

    And How to Avoid Them

    by Mark Alexander Palmer ...
    The 10 Deadly Sins of Antipreneurship provides business owners and anyone contemplating starting a business with easy-to-understand and refreshing insights into the common pitfalls of business. Reading this book will help you avoid the following 10 Deadly Sins:1 Not understanding the game2 Having the wrong personality3 Having insufficient skills4 Forgetting to plan ahead5 Picking the wrong team6 ... Read more

    $5.99 CAD

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  • Complete MBA For Dummies

    by Kathleen Allen, Peter Economy ...
    Your guide to understanding the basics of an MBAWant to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques ... Read more

    $20.99 CAD

  • What the CEO Wants You To Know, Expanded and Updated

    How Your Company Really Works

    by Ram Charan ...
    The classic on the universal laws of business success, completely revised and updated for today's leadersCompletely rewritten for today’s business world, What the CEO Wants You to Know, expanded and updated, written by bestselling author Ram Charan, describes the fundamentals behind every business, from street vendors in Mumbai, to Fortune 500 companies. Drawing on stories from Uber, Amazon, Apple ... Read more

    $19.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Consultative Selling

    The Hanan Formula for High-Margin Sales at High Levels

    by Mack HANAN ...
    When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship.In Consultative Selling, sales consultant Mack Hanan helps you achieve just that by introducing a formula that will take your sales to the next level--one that involves you exchanging your salesperson hat for that of a ... Read more

    $10.99 CAD

  • Technology-as-a-Service Playbook

    How to Grow a Profitable Subscription Business

    by Thomas Lah, J. B. Wood ...
    Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the "as-a-service" model to put your company on a path to profitable ... Read more

    $11.99 CAD or Free with Kobo Plus

  • Business Plan Project

    A Step-by-Step Guide to Writing a Business Plan

    by David Sellars, PhD ...
    Business Plan Project provides detailed instructions on how to write a comprehensive business plan for new ventures. The intended market segments are graduate or upper-level undergraduate students, entrepreneurs, consultants, and college instructors or corporate trainers. Business Plan Project can be used in executive development programs and over 10 college level courses.Business Plan Project is ... Read more

    $8.99 CAD

  • The Complete Idiot's Guide to Starting and Running a Retail Store

    by James E. Dion ...
    Make the dream of opening a retail business a reality.The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years’ experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and ... Read more

    $13.99 CAD

  • If You Build It Will They Come?

    Three Steps to Test and Validate Any Market Opportunity

    by Rob Adams ...
    Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend ... Read more

    $19.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Lean Selling

    Slash Your Sales Cycle and Drive Profitable, Predictable Revenue Growth by Giving Buyers What They Really Want

    by J. Jeffrey Campbell, Robert J. Pryor ...
    Excerpts of Advance Praise for Lean Selling “Lean Selling is the most important sales management book of the last 25 years. It shows us why 90% of today’s sales processes are broken. This book will change forever the way you sell and manage.”Al Davidson President, Strategic Sales & Marketing, Inc.“Most sales leaders struggle to get their entire sales team to perform at the level of their ‘A ... Read more

    $11.99 CAD

  • Crush Price Objections: Sales Tactics for Holding Your Ground and Protecting Your Profit

    by Tom ReillyTom Reilly ...
    Stop haggling and start closing! Let a sales guru show how to get your price in every transaction. These days it seems like we're always in a "buyer's market." But even at a time the word "value" is used interchangeably with "cheap," and the Internet is a bargain hunter's paradise, there are ways for sales professionals to regain the upper hand. In Crush Price Objections! , Tom Reilly, bestselling ... Read more

    $30.99 CAD

  • Entrepreneurship: A Real-World Approach

    by Rhonda Abrams ...
    A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now--expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help ... Read more

    $56.99 CAD

  • The Complete Guide to Sales Force Incentive Compensation

    How to Design and Implement Plans That Work

    by Andris Zoltners, Prabhakant Sinha, Sally Lorimer ...
    A well-designed and implemented incentive program is an essential tool for building a motivated, highly effective sales force that delivers the results you need.Incentive programs are seductively powerful but complicated instruments. Without careful planning and implementation, they can be too stingy to motivate, too complex to understand, too quick to reward mediocre results, and too difficult to ... Read more

    $26.99 CAD