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Secrets of the Moneylab

How Behavioral Economics Can Improve Your Business

by Kay-Yut Chen, Marina Krakovsky ...

Taking the findings of behavioral economics from the cocktail party to the boardroom.Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. ... Read more

Was $16.99 CAD Now $7.99 CAD

Also available as: Audiobook

Taking the findings of behavioral economics from the cocktail party to the boardroom.Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do.
... Read more

Also available as: Audiobook
Audiobook

Audiobook

Secrets of the Moneylab

How Behavioral Economics Can Improve Your Business

by Kay-Yut Chen, Marina Krakovsky ...

Narrated by Don Hagen ...

Unabridged

9 hours 15 min

Taking behavioral economics from the cocktail party to the boardroom, with dramatic resultsBooks like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual. After all, what do a few laboratory ... Read more

$29.99 CAD or Free with Kobo Plus

Also available as: eBook

Taking behavioral economics from the cocktail party to the boardroom, with dramatic resultsBooks like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual. After all, what do a few laboratory
... Read more

Also available as: eBook

Happy Money

The Science of Happier Spending

by Elizabeth Dunn, Dr Michael Norton ...

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness, if you follow five core principles of smart spending—perfect for readers of The Happiness Project and The How of Happiness.Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spendingthat money, most ... Read more

$17.99 CAD

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness, if you follow five core principles of smart spending—perfect for readers of The Happiness Project and The How of Happiness.Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spendingthat money, most
... Read more
The Undercover Economist:Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!

Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!

by Tim Harford ...

An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car ... Read more

$15.99 CAD

An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car
... Read more
Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

by Benjamin R. Barber ...

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to ... Read more

$18.99 CAD

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson LearsA powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to
... Read more
Buying In

The Secret Dialogue Between What We Buy and Who We Are

by Rob Walker ...

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to ... Read more

Was $11.99 CAD Now $7.99 CAD

Also available as: Audiobook

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to
... Read more

Also available as: Audiobook
The Hidden Persuaders

by Vance Packard ...

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command ... Read more

$19.99 CAD

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command
... Read more
Bargain Fever

How to Shop in a Discounted World

by Mark Ellwood ...

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood ... Read more

$12.99 CAD

When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood
... Read more
The Influentials

One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

by Edward Keller, Jonathan Berry ...

One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced.Who are they? The most influential Americans—the ones who tell their neighbors what to buy, which politicians to support, and where to vacation—are not necessarily the people you'd expect. They're not America's most affluent ten percent or best ... Read more

$19.99 CAD

One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced.Who are they? The most influential Americans—the ones who tell their neighbors what to buy, which politicians to support, and where to vacation—are not necessarily the people you'd expect. They're not America's most affluent ten percent or best
... Read more
Customer Analytics For Dummies

by Jeff Sauro ...

The easy way to grasp customer analyticsEnsuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business ... Read more

$28.99 CAD

The easy way to grasp customer analyticsEnsuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business
... Read more
Summary and Analysis of Contagious: Why Things Catch On

Based on the Book by Jonah Berger

by Worth Books ...

Series series Smart Summaries
So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary and analysis of Contagious includes:Historical contextChapter-by-chapter overviewsDetailed timeline of ... Read more

$6.99 CAD or Free with Kobo Plus

So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary and analysis of Contagious includes:Historical contextChapter-by-chapter overviewsDetailed timeline of
... Read more
Laddering

Unlocking the Potential of Consumer Behavior

by Eric V. Holtzclaw ...

Marketing and product development best practices for a fragmented economyThe rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, ... Read more

$22.99 CAD

Marketing and product development best practices for a fragmented economyThe rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products,
... Read more

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Secrets of the Moneylab

Secrets of the Moneylab

People who read these also enjoyed

Happy Money

The Undercover Economist:Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!

Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

Buying In

The Hidden Persuaders

Bargain Fever

The Influentials

Customer Analytics For Dummies

Summary and Analysis of Contagious: Why Things Catch On

Laddering

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“marina krakovsky”

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