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“marc vanhuele”

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  • Consumer Behaviour

    Applications in Marketing

    by Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele ...
    ‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, ... Read more

    $119.99 CAD