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    In the current era, people and society have grown increasingly reliant on artificial intelligence (AI) technologies. AI has the potential to drive us towards a future in which all of humanity flourishes. It also comes with substantial risks for oppression and calamity. In response, researchers and organizations have been working to publish principles and develop AI regulations for the responsible ... Read more

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  • CRC Handbook of Organic Analytical Reagents

    The Handbook of Organic Analytical Reagents, 2nd Edition, is an indispensable source book of physico-chemical properties, preparation, and analytical applications of the most commonly used organic reagents. Updated from the 1st Edition, this volume includes data on 40 new reagents (such as ultra-high sensitive azo dyes, fluorescent calcium indicators, and chromogenic crown ethers and porphyrin ... Read more

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    Series series Springer Nature Proceedings excluding Computer Science
    This book presents peer reviewed articles from IRC-SET 2024 held on 17August in Singapore. It highlights the contemporary state of research in multi-disciplinary areas of Computer Science, Computer Engineering, Data Science, Electrical and Electronics Engineering, Chemical Engineering, Mechanical Engineering, Physics, Biomedical Sciences, Life Sciences, Medicine, Healthcare, and Business ... Read more

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  • Proceedings of the 11th IRC Conference on Science, Engineering and Technology

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    Series series Springer Nature Proceedings excluding Computer Science
    This book presents peer reviewed articles from IRC-SET 2025 held on 16August in Singapore. It highlights the contemporary state of research in multi-disciplinary areas of Computer Science, Computer Engineering, Data Science, Electrical and Electronics Engineering, Chemical Engineering, Mechanical Engineering, Physics, Biomedical Sciences, Life Sciences, Medicine, Healthcare, and Business ... Read more

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    This book constitutes the refereed post-conference proceedings of the CCF China Digital Finance Conference on Digital Finance, CDFC 2025, held in Shanghai, China, August 15–17, 2025.The 7 revised full papers presented were carefully selected from 19 submissions. The papers of CDFC 2025 organized in topical sections as follows: Intelligent Investment and Quantitative Trading; Financial Risk ... Read more

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  • Computational Intelligence Methods for Bioinformatics and Biostatistics

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    Series series Springer Nature Proceedings Computer Science
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    Series Book 1 - Springer Nature Proceedings Computer Science
    The three-volume set LNCS 12305, 12306, and 12307 constitutes the refereed proceedings of the Third Chinese Conference on Pattern Recognition and Computer Vision, PRCV 2020, held virtually in Nanjing, China, in October 2020.The 158 full papers presented were carefully reviewed and selected from 402 submissions. The papers have been organized in the following topical sections: Part I: Computer ... Read more

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    This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books within the Business and Management subject area since 2017. This publication analyzes the business and psychology of fandom in companies, sports, celebrities, and virtual realities. With contributions from leading researchers from the United States, China, the United Kingdom, and more, this ... Read more

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  • Handbook of Research on the Impact of Fandom in Society and Consumerism

    Edited by Cheng Lu Wang ...
    Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group ... Read more

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  • The Palgrave Handbook of Interactive Marketing

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    Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for ... Read more

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  • Brand Management in Emerging Markets: Theories and Practices

    Edited by Cheng Lu Wang, Jiaxun He ...
    Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical ... Read more

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