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Showing 1 - 12 of 12 results for “lisa frehill”
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  • Advancing Women in Science

    An International Perspective

    Edited by Lisa M. Frehill, Connie L. McNeely, Willie Pearson, Jr. ...
    Series series Business and Management (R0)
    Many countries have implemented policies to increase the number and quality of scientific researchers as a means to foster innovation and spur economic development and progress. To that end, grounded in a view of women as a rich, yet underutilized knowledge and labor resource, a great deal of recent attention has focused on encouraging women to pursue education and careers in science — even in ... Read more

    $115.29 CAD

  • Pathways, Potholes, and the Persistence of Women in Science

    Reconsidering the Pipeline

    by Enobong Hannah Branch, Sharla Alegria, Mindy Anderson-Knott, Catherine White Berheide, Mary Frank Fox, Lisa Frehill, Rachel Gordon, Patricia Wonch Hill, Laura Hirshfield, Apriel K. Hodari0, Mary Anne Holmes1, Kathryn Kline2, Lily Ko3, Julia McQuillan4, Maria Ong5, Cassaundra Rodriguez6, Timothy Sacco7, Laurel Smith-Doerr8, Angela Stoutenburgh9, Margaret Usdansky0, Kathrin Zippel1 ...
    Training for and pursuing a career in science can be treacherous for women; many more begin than ultimately complete at every stage. Characterizing this as a pipeline problem, however, leads to a focus on individual women instead of structural conditions. The goal of the book is to offer an alternative model that better articulates the ideas of agency, constraint, and variability along the path to ... Read more

    $61.19 CAD

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  • Measuring Customer Experience

    How to Develop and Execute the Most Profitable Customer Experience Strategies

    by Philipp Klaus ...
    Series series Business and Management (R0)
    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... Read more

    $64.09 CAD

  • Winning At New Products

    by Robert G. Cooper ...
    For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game ... Read more

    $21.99 CAD

  • Management in Latin America

    Threats and Opportunities in the Globalized World

    by Paulo Roberto Feldmann ...
    Series series Business and Management (R0)
    The aim of this book is to analyze the quality of entrepreneurial management and economic development in the Latin American region from a microeconomic point of view. It seeks to explain the Latin American way of business management as well as envision ways in which Latin American businesses can increase productivity and innovation in order to successfully compete in the global market.Latin ... Read more

    $64.09 CAD

  • Entrepreneurship, Regional Development and Culture

    An Institutional Perspective

    Edited by Marta Peris-Ortiz, José M. Merigó-Lindahl ...
    Series series Business and Management (R0)
    The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years, ... Read more

    $115.29 CAD

  • Ethics and Neuromarketing

    Implications for Market Research and Business Practice

    Edited by Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu ...
    Series series Business and Management (R0)
    This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. ... Read more

    $140.89 CAD

  • Practical Manual of Quality Function Deployment

    by Davide Maritan ...
    Series series Business and Management (R0)
    This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework. The QFD workflow is described step by step, encompassing strategic planning, customer surveys, product and service characteristics, mechanisms, parts and cost deployment, technologies, ... Read more

    $60.19 CAD

  • Leading Global Innovation

    Facilitating Multicultural Collaboration and International Market Success

    by Karina R. Jensen ...
    Series series Business and Management (R0)
    Responding to the need for organizations to improve global strategic planning and execution,this bookpresents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrates how leaders can facilitate multicultural collaboration in service of organizational performance. ... Read more

    $47.39 CAD

  • Transnational Marketing and Transnational Consumers

    by Ibrahim Sirkeci ...
    Series series Business and Management (R0)
    Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of ... Read more

    $64.09 CAD

  • The Era of Global Transition

    Crises and Opportunities in the New World

    by R. Davies ...
    Series series Business and Management (R0)
    Davies explores and questions the central business challenges of a world in transition. Having shifted from a unipolar world dominated by the USA to a new untested multi-polar environment, we must continue to learn about the economic landscape that will in fluctation for the next decade. ... Read more

    $35.99 CAD

  • Aiming Big with Small Cars

    Emergence of a Lead Market in India

    by Cornelius Herstatt, Rajnish Tiwari ...
    Series series Business and Management (R0)
    This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book ... Read more

    $115.29 CAD