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Achieving National Board Certification in World Languages

Proven Strategies and Tips for Accomplished Teaching

by Erin E. H. Austin, Lisa Bartels ...

Achieving National Board Certification in World Languages is the essential companion for World Language teachers who are currently working on, or considering working on, the National Board Certified Teacher (NBCT) process with the National Board for Professional Teaching Standards (NBPTS).Written by two secondary teachers who are both NBCTs, the book provides candidates with support and guidance ... Read more

$60.99 CAD

Achieving National Board Certification in World Languages is the essential companion for World Language teachers who are currently working on, or considering working on, the National Board Certified Teacher (NBCT) process with the National Board for Professional Teaching Standards (NBPTS).Written by two secondary teachers who are both NBCTs, the book provides candidates with support and guidance
... Read more
Advertising Media Planning

A Brand Management Approach

by Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer ...

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication ... Read more

$114.99 CAD

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication
... Read more

Never Cold Call Again

Achieve Sales Greatness Without Cold Calling

by Frank J. Rumbauskas Jr. ...

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold ... Read more

$15.99 CAD

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold
... Read more
UDL Now!

A Teacher's Guide to Applying Universal Design for Learning in Today's Classrooms

by Katie Novak ...

Series series UDL Now!
In this revised and expanded edition of the bestseller UDL Now! Katie Novak provides practical insights and savvy strategies for helping all learners meet high standards using the Universal Design for Learning (UDL) framework. Novak shows how to use the UDL Guidelines to plan lessons, choose materials, assess learning, and improve instructional practice. Novak discusses key concepts such as ... Read more

$31.99 CAD

In this revised and expanded edition of the bestseller UDL Now! Katie Novak provides practical insights and savvy strategies for helping all learners meet high standards using the Universal Design for Learning (UDL) framework. Novak shows how to use the UDL Guidelines to plan lessons, choose materials, assess learning, and improve instructional practice. Novak discusses key concepts such as
... Read more
Digital Neuromarketing

The Psychology Of Persuasion In The Digital Age

by Sam Page ...

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of ... Read more

$8.99 CAD

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of
... Read more
Duct Tape Marketing Revised & Updated

The World's Most Practical Small Business Marketing Guide

by John Jantsch ...

Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing.In Duct Tape Marketing, renowned Small Business ... Read more

$8.99 CAD

Also available as: Audiobook

Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing.In Duct Tape Marketing, renowned Small Business
... Read more

Also available as: Audiobook
Design for How People Think

Using Brain Science to Build Better Products

by John Whalen PhD ...

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different ... Read more

$47.99 CAD

Also available as: Audiobook

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different
... Read more

Also available as: Audiobook
Free Marketing

101 Low and No-Cost Ways to Grow Your Business, Online and Off

by Jim Cockrum ...

Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or ... Read more

$22.99 CAD

Also available as: Audiobook

Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or
... Read more

Also available as: Audiobook
The Teacher's Big Book of Graphic Organizers

100 Reproducible Organizers that Help Kids with Reading, Writing, and the Content Areas

by Katherine S. McKnight ...

Tap into the power of graphic organizers for classroom successVeteran educator and NCTE trainer Katherine McKnight shows how students can use graphic organizers as an important tool to organize new information. Providing a visual representation that uses symbols to express ideas, concepts, and convey meaning, graphic organizers help to depict relationships between facts, terms, and ideas. The ... Read more

$20.99 CAD

Tap into the power of graphic organizers for classroom successVeteran educator and NCTE trainer Katherine McKnight shows how students can use graphic organizers as an important tool to organize new information. Providing a visual representation that uses symbols to express ideas, concepts, and convey meaning, graphic organizers help to depict relationships between facts, terms, and ideas. The
... Read more
Fifty Ways to Teach Online: Tips for ESL/EFL Teachers

by Justin Shewell ...

One of the biggest myths in online teaching is that it is easier and less time-consuming than teaching face-to-face. Many institutions, in fact, assign online teachers a heavier work load because "Hey, they're only teaching online." The truth is that teaching online takes more time and effort than face-to-face teaching because as a teacher you have to work harder to engage and support your ... Read more

$4.99 CAD or Free with Kobo Plus

One of the biggest myths in online teaching is that it is easier and less time-consuming than teaching face-to-face. Many institutions, in fact, assign online teachers a heavier work load because "Hey, they're only teaching online." The truth is that teaching online takes more time and effort than face-to-face teaching because as a teacher you have to work harder to engage and support your
... Read more
Explicit Direct Instruction (EDI)

The Power of the Well-Crafted, Well-Taught Lesson

by John R. Hollingsworth, Silvia E. Ybarra ...

Series series Corwin Teaching Essentials
A proven approach to better teaching and learning.Explicit Direct Instruction (EDI), an approach based on the premise that all children can learn, helps teachers deliver well-designed, well-taught lessons that significantly improve achievement for all learners. Authors Hollingsworth and Ybarra have refined and extended their highly successful methods in this second edition of their bestselling ... Read more

$37.99 CAD

A proven approach to better teaching and learning.Explicit Direct Instruction (EDI), an approach based on the premise that all children can learn, helps teachers deliver well-designed, well-taught lessons that significantly improve achievement for all learners. Authors Hollingsworth and Ybarra have refined and extended their highly successful methods in this second edition of their bestselling
... Read more
Teaching English as a Foreign Language

by Robert Taylor ...

This book was developed as an instruction manual in teaching basic ESL methodologies to people who interested in teaching abroad, i.e., in a country whose first language is not English.Content of this book is virtually identical to that in my Teaching English to Speakers of Other Languages (TESOL) book. However, in Europe, the 'TEFL' designation is better recognized and as this book is used as the ... Read more

$8.99 CAD or Free with Kobo Plus

This book was developed as an instruction manual in teaching basic ESL methodologies to people who interested in teaching abroad, i.e., in a country whose first language is not English.Content of this book is virtually identical to that in my Teaching English to Speakers of Other Languages (TESOL) book. However, in Europe, the 'TEFL' designation is better recognized and as this book is used as the
... Read more

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Achieving National Board Certification in World Languages

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Never Cold Call Again

UDL Now!

Digital Neuromarketing

Duct Tape Marketing Revised & Updated

Design for How People Think

Free Marketing

The Teacher's Big Book of Graphic Organizers

Fifty Ways to Teach Online: Tips for ESL/EFL Teachers

Explicit Direct Instruction (EDI)

Teaching English as a Foreign Language

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