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Showing 1 - 12 of 12 results for “leon schjoedt”
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  • Understanding Social Media and Entrepreneurship

    The Business of Hashtags, Likes, Tweets and Stories

    Edited by Leon Schjoedt, Malin E. Brännback, Alan L. Carsrud ...
    Series series Business and Management (R0)
    Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research ... Read more

    $166.49 CAD

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  • Branding Inside Out

    Internal Branding in Theory and Practice

    Edited by Nicholas Ind ...
    Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and ... Read more

    $50.59 CAD

  • Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

    Edited by Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni ...
    As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these ... Read more

    $195.19 CAD

  • Strategic Corporate Communication in the Digital Age

    Edited by Mark Anthony Camilleri ...
    Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building ... Read more

    $115.49 CAD

  • People, Management and Organizations

    by Anna Sutton ...
    This brand new and innovative core textbook fuses topics from the related fields of organizational behaviour and human resource management to provide new insight into the interconnectedness of these important and complementary areas. The text takes an integrated and dynamic approach to the study of how work and people are organized and puts the human at the centre of human resource management and ... Read more

    $100.09 CAD

  • Organizational Design: A Holistic View

    by James Triplett ...
    Many elements of an organization's structure are clearly visible, such as organizational charts, categorizations such as a partnership or corporation, job descriptions, and various legal documents yet these still fall short of illustrating how an organization is designed, interacts with its environment, learns, and evolves. The analogy of the blind men feeling various parts of an elephant and ... Read more

    $8.09 CAD

  • Knowledge Management and Competitive Advantage: Issues and Potential Solutions

    Edited by Michael A. Chilton, James M. Bloodgood ...
    Knowledge is a significant organizational resource. In order to build and sustain a competitive advantage, this knowledge must be protected within an organization’s core businesses from discovery by competitors. Knowledge Management and Competitive Advantage: Issues and Potential Solutions examines current research in support of knowledge management by focusing on how knowledge resources can be ... Read more

    $183.99 CAD

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  • Knowledge Management Innovations for Interdisciplinary Education: Organizational Applications

    Edited by Sheryl Buckley, Maria Jakovljevic ...
    Knowledge management innovations provide essential pathways through which teachers, researchers, students, and knowledge management professionals who are interested in understanding and applying knowledge management theory and practice can transfer their insights and experiences into both organizational and educational settings. Knowledge Management Innovations for Interdisciplinary Education: ... Read more

    $183.99 CAD

  • Entrepreneurship in Healthcare

    by Ralf Wilden, Massimo Garbuio, Federica Angeli, Daniele Mascia ...
    Series series Routledge Studies in Health Management
    Entrepreneurship in the Healthcare sector has received increased attention over the last two decades, both in terms of scholarly research and number of innovative enterprises. Entrepreneurial activities and innovations have emerged from and will continue to be driven by several actors along the healthcare value chain but especially from non-traditional healthcare players. In this new volume, we ... Read more

    $86.56 CAD

  • Reinventing HRM

    Challenges and New Directions

    Edited by Ronald J. Burke, Cary L. Cooper ...
    The human resources (HR) field is in a time of format and self-reflection. This significant text directly addresses the reasons why human resource management has not received its due. It asks:What can be done about this?Why is it critical to continued organizational performance and innovation?What are its benefits?The authors review the most current thinking on HR initiatives associated with ... Read more

    $114.04 CAD

  • Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods

    Edited by N. Delener ...
    The provision of services in both public and private sectors has increased dramatically over the last decade and a half. Many economies have shifted to a predominantly services model, leaving manufacturing and agriculture in their shadow. Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods explores areas such as strategy development, service contracts, human ... Read more

    $195.19 CAD

    PRE-ORDER

  • Cambridge Handbook of Organizational Project Management

    Edited by Shankar Sankaran, Ralf Müller, Nathalie Drouin ...
    In recent years, organizational project management (OPM) has emerged as a field focused on how project, program and portfolio management practices strategically help firms realize organizational goals. There is a compelling need to address the totality of project-related work at the organizational level, providing a view of organizations as a network of projects to be coordinated among themselves, ... Read more

    $188.79 CAD