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“laurie young”

Showing 1 - 12 of 12 results for “laurie young”
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  • Marketing the Professional Services Firm

    Applying the Principles and the Science of Marketing to the Professions

    by Laurie Young ...
    Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of ... Read more

    $65.99 CAD

  • The Marketer's Handbook

    Reassessing Marketing Techniques for Modern Business

    by Laurie Young ...
    This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, ... Read more

    $63.99 CAD

  • Industry of Brief Distraction

    by Laurie Saurborn Young ...
    In a voice at once direct, musical, and surreal, these poems document the journey of a woman as she examines her role in both the political landscape of modern American culture and within the scope of her familial history. Addressing modern environmental concerns and global destruction, the poems maintain a connection with a larger literary history as well as the author's personal history. ... Read more

    $10.99 CAD or Free with Kobo Plus

  • Breath Is Life

    TAKING IN and LETTING GO: How to Live Well, Love Well, BE Well

    by Laurie Ellis-Young, George Ellis ...
    "The WHY, the WOW, and the HOW of working with your breath for optimal well-being..." -- Rosa Marroquin MDBreath Is Life combines ancient wisdom, real-life stories, leading-edge neuroscience, and simple yet powerful practices to help you harness the remarkable gift of your own breath.Imagine a medicine that:*Relieves stress; *Promotes calm and clear thinking;*Energizes the body;*Helps you sleep ... Read more

    $11.99 CAD

  • Audiobook

    Do Unto Otters: A Book About Manners

    by Laurie Keller ...
    Narrated by Jack Sundrud, Rusty Young, Diana Canova ...

    Unabridged

    11 min

    "Do not do to others that which would anger you if others did it to you."―Socrates (the Greek philosopher), circa 470-399 B.C.Mr. Rabbit's new neighbors are Otters.OTTERS!But he doesn't know anything about otters. Will they get along? Will they be friends?Just treat otters the same way you'd like them to treat you, advises Mr. Owl.In her smart, playful style Laurie Keller highlights how to be a ... Read more

    $7.99 CAD

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  • The Essential Management Toolbox

    Tools, Models and Notes for Managers and Consultants

    by Simon Burtonshaw-Gunn ...
    A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms.The depiction of the content with diagrams aids the process ... Read more

    $48.99 CAD

  • Management Consultancy

    by Morgen Witzel ...
    What is management consultancy? How has it developed? How does it affect businesses? This book answers these questions and introduces the field for those looking to develop a career as a management consultant.Providing a thorough introduction to management consultancy, Morgen Witzel covers the topic from a range of perspectives including the field's historical development, the client's perspective ... Read more

    $133.99 CAD

  • Strategic Marketing Management

    by Richard M.S. Wilson ...
    This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:* Where are we now? - Strategic and marketing analysis* Where do we want to be? - Strategic direction and strategy formulation* How might we get there? - Strategic choice* Which way is best? - Strategic ... Read more

    $152.99 CAD

  • What You Need to Know about Strategy

    by Jo Whitehead ...
    In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:That getting the ... Read more

    $16.99 CAD

  • Relationship Marketing

    by Martin Christopher, Adrian Payne, David Ballantyne ...
    Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and ... Read more

    $100.99 CAD

  • How to achieve exceptional organisational performance: 12 critical activities to get the best performance out of your people, teams and organisation

    by lightbearer ...
    Published in its "Lessons from experience series" by Lightbearer publications, "How to achieve exceptional organisational performance" is a practice-oriented book written for executives and managers interested in creating sustainable value and tapping into the collective genius, creativity and insight of their employees to create world-class companies fit for people.This book demonstrates and ... Read more

    $20.99 CAD or Free with Kobo Plus

  • Develop Your PR Skills

    by Lucy Laville, Dr Neil Richardson ...
    Series series Creating Success series
    Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and ... Read more

    $22.99 CAD