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Showing 1 - 12 of 12 results for “koen pauwels”
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  • It's Not the Size of the Data -- It's How You Use It

    Smarter Marketing with Analytics and Dashboards

    by Koen Pauwels ...
    In this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data.Did you know that your business already has the world’s greatest information-tracking team working tirelessly for you 24/7 to gather all the info you could possibly need to find your next customers? Between brand tracking, CRM programs, and online ... Read more

    $12.99 CAD

  • The Big Bold CMO

    The Leadership Reset AI Demands

    by Matt Gosselin ...
    The CMO role isn't dying. It's being reset.We live in a world where everyone is a marketer. AI has collapsed the cost of execution. And it's exposed a marketing model built for a broadcast world that ended. In The Big Bold CMO, Matt Gosselin traces the break and lays out the reset. A leadership operating system for the great inversion, where execution is cheap and judgment, taste, and trust are ... Read more

    $10.99 CAD

    PRE-ORDER

  • Break the Wall

    Why and How to Democratize Digital in Your Business

    by Zeynep Aksehirli, Yakov Bart, Kwong Chan, Koen Pauwels ...
    Series series American Marketing Association
    Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions. Each department within a business has important, but distinct responsibilities, and very different speeds of digital transformation. Parts of an organisation that touch the outside world will often be first to sense ... Read more

    $29.99 CAD

  • Advanced Methods for Modeling Markets

    Edited by Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H.A Bijmolt, Koen H. Pauwels ...
    Series series Business and Management (R0)
    This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of ... Read more

    $435.99 CAD

  • Modeling Markets

    Analyzing Marketing Phenomena and Improving Marketing Decision Making

    by Jaap E. Wieringa, Koen H. Pauwels, Peter S.H. Leeflang, Tammo H.A. Bijmolt ...
    Series series Business and Management (R0)
    This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models ... Read more

    $179.99 CAD

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  • HR Transformation: Building Human Resources From the Outside In

    by Dave Ulrich, Wayne Brockbank, Jon Younger, Mark Nyman, Justin Allen ...
    Named as BusinessWeek's #1 Management Educator, expert Dave Ulrich and his team of authors bring human resources a whole new way of thinking and practicing—moving the focus from internal issues to actively helping to set business strategies. Businesses of the future need "all hands on deck" when implementing new ways to stimulate grown and cost efficiency, and this includes human resources.In HR ... Read more

    $42.99 CAD

  • Generative AI: The Insights You Need from Harvard Business Review

    by Harvard Business Review, Ethan Mollick, David De Cremer, Tsedal Neeley, Prabhakant Sinha ...
    Series series HBR Insights Series
    The future of AI is here.The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around ... Read more

    $23.99 CAD or Free with Kobo Plus

  • The HR Scorecard

    Linking People, Strategy, and Performance

    by David Ulrich, Brian E. Becker, Mark A. Huselid ...
    Three experts in Human Resources introduce a measurement system that convincingly showcases how HR impacts business performance.Drawing from the authors' ongoing study of nearly 3,000 firms, this book describes a seven-step process for embedding HR systems within the firm's overall strategy—what the authors describe as an HR Scorecard—and measuring its activities in terms that line managers and ... Read more

    $41.99 CAD or Free with Kobo Plus

  • All-in On AI

    How Smart Companies Win Big with Artificial Intelligence

    by Thomas H. Davenport, Nitin Mittal ...
    A Wall Street Journal bestsellerA Publisher's Weekly bestsellerA fascinating look at the trailblazing companies using artificial intelligence to create new competitive advantage, from the author of the business classic, Competing on Analytics, and the head of Deloitte's US AI practice.Though most organizations are placing modest bets on artificial intelligence, there is a world-class group... ... Read more

    $36.99 CAD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Answering the Ultimate Question

    How Net Promoter Can Transform Your Business

    by Richard Owen, Laura L. Brooks PhD ...
    Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative ... Read more

    $21.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Your AI Survival Guide

    Scraped Knees, Bruised Elbows, and Lessons Learned from Real-World AI Deployments

    by Sol Rashidi ...
    Practical and proven AI deployment strategies for non-technical business leadersIn Your AI Survival Guide: Scraped Knees, Bruised Elbows, and Lessons Learned from Real-World AI Deployments, business executive and technologist Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has first ... Read more

    $26.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Productize

    by Eisha Armstrong ...
    More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming ... Read more

    $12.99 CAD or Free with Kobo Plus