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The Category Creation Formula

Discover, Design, and Win New Market Categories

by Kevin Maney, Mike Damphousse ...

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement.The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples range from the Zamboni company a century ago to OpenAI today. It also includes startups that you may not ... Read more

$19.99 CAD

Also available as: Audiobook

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement.The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples range from the Zamboni company a century ago to OpenAI today. It also includes startups that you may not
... Read more

Also available as: Audiobook
Trade-Off

Why Some Things Catch On, and Others Don't

by Kevin Maney ...

A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). ... Read more

Was $13.99 CAD Now $9.99 CAD

A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product).
... Read more
Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney ...

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a ... Read more

$19.99 CAD

Also available as: Audiobook

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a
... Read more

Also available as: Audiobook
Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation

by Hemant Taneja, Kevin Maney ...

WALL STREET JOURNAL BESTSELLERA pioneering venture capitalist provides an actionable framework for founders and executives to create innovative, enduring companies built for growth and for societal good.The Milton Friedman philosophy that companies exist only to increase shareholder value is dead and buried. The old Silicon Valley tenets of “move fast and break things,” minimum viable products, ... Read more

$31.99 CAD

WALL STREET JOURNAL BESTSELLERA pioneering venture capitalist provides an actionable framework for founders and executives to create innovative, enduring companies built for growth and for societal good.The Milton Friedman philosophy that companies exist only to increase shareholder value is dead and buried. The old Silicon Valley tenets of “move fast and break things,” minimum viable products,
... Read more
Red Bottom Line

by Kevin Maney ...

A captivating journey to the tumultuous 1990s Soviet Union. In "Red Bottom Line," an impetuous American, Jeff Teneson, dives into Moscow's precarious business landscape to try to make his fortune. He winds up caught between ex-KGB agents and ambitious locals Maxim and Natasha. As love complicates chaos, determining who the true heroes and villains are becomes a challenge. Based on the author's ... Read more

$9.85 CAD or Free with Kobo Plus

A captivating journey to the tumultuous 1990s Soviet Union. In "Red Bottom Line," an impetuous American, Jeff Teneson, dives into Moscow's precarious business landscape to try to make his fortune. He winds up caught between ex-KGB agents and ambitious locals Maxim and Natasha. As love complicates chaos, determining who the true heroes and villains are becomes a challenge. Based on the author's
... Read more
The Two-Second Advantage

How We Succeed by Anticipating the Future--Just Enough

by Vivek Ranadive, Kevin Maney ...

What made Wayne Gretzky the greatest hockey player of all time wasn’t his speed on the ice or the uncanny accuracy of his shots, but rather his ability to predict where the puck was going to be an instant before it arrived. In other words, it was Gretzky’s brain that made him exceptional. Over the past fifteen years, scientists have found that what distinguishes the greatest musicians, athletes, ... Read more

$5.99 CAD

What made Wayne Gretzky the greatest hockey player of all time wasn’t his speed on the ice or the uncanny accuracy of his shots, but rather his ability to predict where the puck was going to be an instant before it arrived. In other words, it was Gretzky’s brain that made him exceptional. Over the past fifteen years, scientists have found that what distinguishes the greatest musicians, athletes,
... Read more
UnHealthcare: A Manifesto for Health Assurance

by Hemant Taneja, Stephen Klasko, Kevin Maney ...

In UnHealthcare, Silicon Valley entrepreneur and investor Hemant Taneja and Jefferson Health CEO Stephen Klasko, along with writer Kevin Maney, make a provocative case for a new data-driven, cloud-based category of healthcare called "health assurance." The authors show how health assurance can be built using today's technology, how it will help us all stay healthier at less cost, and how data from ... Read more

$6.99 CAD

In UnHealthcare, Silicon Valley entrepreneur and investor Hemant Taneja and Jefferson Health CEO Stephen Klasko, along with writer Kevin Maney, make a provocative case for a new data-driven, cloud-based category of healthcare called "health assurance." The authors show how health assurance can be built using today's technology, how it will help us all stay healthier at less cost, and how data from
... Read more
Audiobook

Audiobook

The Category Creation Formula

Discover, Design, and Win New Market Categories

by Kevin Maney, Mike Damphousse ...

Narrated by Chris Brinkley ...

Unabridged

5 hours 52 min

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement.The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples range from the Zamboni company a century ago to OpenAI today. It also includes startups that you may not ... Read more

$28.99 CAD

Also available as: eBook

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement.The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples range from the Zamboni company a century ago to OpenAI today. It also includes startups that you may not
... Read more

Also available as: eBook
Audiobook

Audiobook

The Two-Second Advantage

How We Succeed by Anticipating the Future---Just Enough

by Kevin Maney, Vivek Ranadive ...

Narrated by Dan John Miller ...

Unabridged

6 hours 39 min

What made Wayne Gretzky the greatest hockey player of all time wasn'this speed on the ice or the uncanny accuracy of his shots, but ratherhis ability to predict where the puck was going to be an instant beforeit arrived. In other words, it was Gretzky's brain that made himexceptional. Over the past fifteen years, scientists have found thatwhat distinguishes the greatest musicians, athletes, and ... Read more

$29.99 CAD or Free with Kobo Plus

What made Wayne Gretzky the greatest hockey player of all time wasn'this speed on the ice or the uncanny accuracy of his shots, but ratherhis ability to predict where the puck was going to be an instant beforeit arrived. In other words, it was Gretzky's brain that made himexceptional. Over the past fifteen years, scientists have found thatwhat distinguishes the greatest musicians, athletes, and
... Read more
Audiobook

Audiobook

Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

by Dave Peterson, Christopher Lochhead, Kevin Maney, Play Bigger, LLC ...

Narrated by Sean Pratt ...

Unabridged

8 hours 7 min

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a ... Read more

$32.99 CAD

Also available as: eBook

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a
... Read more

Also available as: eBook
The Transformation Principles

How to Create Enduring Change

by Hemant Taneja ...

USA Today BestsellerPublisher’s Weekly BestsellerFeatured in Bloomberg's Top Books of 2025Whether you’re investing, leading a company, or building a career, this guide from the CEO of global investment and transformation company General Catalyst offers powerful principles essential to long-term success.In a world rapidly being reshaped by technological revolutions ... ... Read more

$21.74 CAD

USA Today BestsellerPublisher’s Weekly BestsellerFeatured in Bloomberg's Top Books of 2025Whether you’re investing, leading a company, or building a career, this guide from the CEO of global investment and transformation company General Catalyst offers powerful principles essential to long-term success.In a world rapidly being reshaped by technological revolutions ...
... Read more
Unscaled

How AI and a New Generation of Upstarts Are Creating the Economy of the Future

by Hemant Taneja ...

Unscaled identifies the forces that are reshaping the global economy and turning one of the fundamental laws of business and society -- the economies of scale -- on its head.An innovative trend combining technology with economics is unraveling behemoth industries -- including corporations, banks, farms, media conglomerates, energy systems, governments, and schools-that have long dominated business ... Read more

$22.99 CAD

Also available as: Audiobook

Unscaled identifies the forces that are reshaping the global economy and turning one of the fundamental laws of business and society -- the economies of scale -- on its head.An innovative trend combining technology with economics is unraveling behemoth industries -- including corporations, banks, farms, media conglomerates, energy systems, governments, and schools-that have long dominated business
... Read more

Also available as: Audiobook

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“kevin maney”

The Category Creation Formula

Trade-Off

Play Bigger

Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation

Red Bottom Line

The Two-Second Advantage

UnHealthcare: A Manifesto for Health Assurance

The Category Creation Formula

The Two-Second Advantage

Play Bigger

The Transformation Principles

Unscaled

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