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A Philosophy of Communication of Social Media Influencer Marketing

The Banality of the Social

by Kati E. Sudnick ...

Series series Integrated Marketing Communication
Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for brands and organizations on their personal social media pages, blurring the line between organic and sponsored content for their followers. This book explores social media influencer marketing through the lens of philosophy of communication ... Read more

$105.99 CAD

Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for brands and organizations on their personal social media pages, blurring the line between organic and sponsored content for their followers. This book explores social media influencer marketing through the lens of philosophy of communication
... Read more
Communication Ethics in an Online Age

Understanding Social Media Ecology

by Kati E. Sudnick, Matthew P. Mancino ...

Kati E. Sudnick and Matthew P. Mancino present a theoretical pathway for understanding media ecology and virtue ethics in the virtual space of a postmodern age.Starting from McLuhan's premise that electronic media expands the human central nervous system into the universe, Sudnick and Mancino dissect the origins and functions of social media and examine recurring themes such as community and ... Read more

$105.99 CAD

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Kati E. Sudnick and Matthew P. Mancino present a theoretical pathway for understanding media ecology and virtue ethics in the virtual space of a postmodern age.Starting from McLuhan's premise that electronic media expands the human central nervous system into the universe, Sudnick and Mancino dissect the origins and functions of social media and examine recurring themes such as community and
... Read more

Thanks for Watching

An Anthropological Study of Video Sharing on YouTube

by Patricia G. Lange ...

YouTube hosts one billion visitors monthly and sees more than 400 hours of video uploaded every minute. In her award winning book, Thanks for Watching, Patricia G. Lange offers an anthropological perspective on this heavily mediated social environment by analyzing videos and the emotions that motivate sharing them. She demonstrates how core concepts from anthropology—participant-observation, ... Read more

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YouTube hosts one billion visitors monthly and sees more than 400 hours of video uploaded every minute. In her award winning book, Thanks for Watching, Patricia G. Lange offers an anthropological perspective on this heavily mediated social environment by analyzing videos and the emotions that motivate sharing them. She demonstrates how core concepts from anthropology—participant-observation,
... Read more
To Save Everything, Click Here

The Folly of Technological Solutionism

by Evgeny Morozov ...

A New York Times Notable Book of the YearIn the very near future, "smart" technologies and "big data" will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such "solutionism" affect our society, once ... Read more

$15.99 CAD

A New York Times Notable Book of the YearIn the very near future, "smart" technologies and "big data" will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such "solutionism" affect our society, once
... Read more
The Leader's Guide to Storytelling

Mastering the Art and Discipline of Business Narrative

by Stephen Denning ...

Series Book 379 - Jossey-Bass Leadership Series
How leaders can use the right story at the right time to inspire change and actionThis revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative ... Read more

$24.99 CAD

Also available as: Audiobook

How leaders can use the right story at the right time to inspire change and actionThis revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative
... Read more

Also available as: Audiobook
The Digital Divide

Arguments for and Against Facebook, Google, Texting, and the Age of Social Networking

by Mark Bauerlein ...

This definitive work on the perils and promise of the social- media revolution collects writings by today's best thinkers and cultural commentators, with an all-new introduction by Bauerlein.Twitter, Facebook, e-publishing, blogs, distance-learning and other social media raise some of the most divisive cultural questions of our time. Some see the technological breakthroughs we live with as hopeful ... Read more

$5.99 CAD

This definitive work on the perils and promise of the social- media revolution collects writings by today's best thinkers and cultural commentators, with an all-new introduction by Bauerlein.Twitter, Facebook, e-publishing, blogs, distance-learning and other social media raise some of the most divisive cultural questions of our time. Some see the technological breakthroughs we live with as hopeful
... Read more
The Leader's Guide to Storytelling

Mastering the Art and Discipline of Business Narrative

by Stephen Denning ...

Series Book 39 - Jossey-Bass Leadership Series
In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using ... Read more

$17.99 CAD

Also available as: Audiobook

In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using
... Read more

Also available as: Audiobook
How to Write the Perfect Personal Statement

by Mark Alan Stewart ...

The admissions process for law, business, medical, or graduate school is more competitive today than ever before. Peterson's How to Write the Perfect Personal Statement provides essential tips on how to create and write personal statements that respond to the questions that appear on the applications of many popular graduate schools. The guide also offers great insight on whom to approach for ... Read more

$8.99 CAD

The admissions process for law, business, medical, or graduate school is more competitive today than ever before. Peterson's How to Write the Perfect Personal Statement provides essential tips on how to create and write personal statements that respond to the questions that appear on the applications of many popular graduate schools. The guide also offers great insight on whom to approach for
... Read more
Facebook and Philosophy

What's on Your Mind?

Edited by D. E. Wittkower ...

Series Book 50 - Popular Culture and Philosophy
Facebook and Philosophy is an entertaining, multi-faceted exploration of what Facebook means for us and for our relationships. With discussions ranging from the nature of friendship and its relationship to "friending," to the (debatable) efficacy of "online activism," this book is the most extensive and systematic attempt to understand Facebook yet. And with plenty of new perspectives on Twitter ... Read more

$20.99 CAD

Facebook and Philosophy is an entertaining, multi-faceted exploration of what Facebook means for us and for our relationships. With discussions ranging from the nature of friendship and its relationship to "friending," to the (debatable) efficacy of "online activism," this book is the most extensive and systematic attempt to understand Facebook yet. And with plenty of new perspectives on Twitter
... Read more
Looking Closer 4

Critical Writings on Graphic Design

Edited by Michael Bierut, William Drenttel, Steven Heller ...

The most stimulating installment yet in the acclaimed Looking Closer series! This enthralling collection of essays assembles some of the most intriguing critical commentary published in professional and general interest design magazines from 1997 to 2000. Over thirty contributors, including Rick Poynor, Kathy McCoy, Lorraine Wild, Veronique Vienne, Jessica Helfand, and others discuss such ... Read more

$19.99 CAD

The most stimulating installment yet in the acclaimed Looking Closer series! This enthralling collection of essays assembles some of the most intriguing critical commentary published in professional and general interest design magazines from 1997 to 2000. Over thirty contributors, including Rick Poynor, Kathy McCoy, Lorraine Wild, Veronique Vienne, Jessica Helfand, and others discuss such
... Read more
Citizen Designer

Perspectives on Design Responsibility (Second Edition)

by Steven Heller, Veronique Vienne ...

Balancing Social, Professional, and Artistic ViewsWhat does it mean to be a designer in today's corporate-driven, overbranded global consumer culture? Citizen Designer, Second Edition, attempts to answer this question with more than seventy debate-stirring essays and interviews espousing viewpoints ranging from the cultural and the political to the professional and the social. This new edition ... Read more

$13.99 CAD

Balancing Social, Professional, and Artistic ViewsWhat does it mean to be a designer in today's corporate-driven, overbranded global consumer culture? Citizen Designer, Second Edition, attempts to answer this question with more than seventy debate-stirring essays and interviews espousing viewpoints ranging from the cultural and the political to the professional and the social. This new edition
... Read more
Engineering Culture

Control and Commitment in a High-Tech Corporation

by Gideon Kunda ...

Series series Labor And Social Change
Engineering Culture is an award-winning ethnography of the engineering division of a large American high-tech corporation. Now, this influential book—which has been translated into Japanese, Italian, and Hebrew—has been revised to bring it up to date. In Engineering Culture, Gideon Kunda offers a critical analysis of an American company's well-known and widely emulated "corporate culture." Kunda ... Read more

$38.99 CAD

Engineering Culture is an award-winning ethnography of the engineering division of a large American high-tech corporation. Now, this influential book—which has been translated into Japanese, Italian, and Hebrew—has been revised to bring it up to date. In Engineering Culture, Gideon Kunda offers a critical analysis of an American company's well-known and widely emulated "corporate culture." Kunda
... Read more

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Integrated Marketing Communication

A Philosophy of Communication of Social Media Influencer Marketing

Communication Ethics in an Online Age

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Thanks for Watching

To Save Everything, Click Here

The Leader's Guide to Storytelling

The Digital Divide

The Leader's Guide to Storytelling

How to Write the Perfect Personal Statement

Facebook and Philosophy

Looking Closer 4

Citizen Designer

Engineering Culture

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