Skip to main content
Search Button
Canada Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


“karen freberg”

Showing 1 - 12 of 12 results for “karen freberg”
Skip side bar filters

  • Social Media for Strategic Communication

    Creative Strategies and Research-Based Applications

    by Karen Freberg ...
    Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. Author Karen Freberg combines cutting-edge research with practical, hands-on instruction to prepare students for the challenges of today′s workplace. With an emphasis on strategic thinking and ... Read more

    $108.99 CAD

  • Discovering Public Relations

    An Introduction to Creative and Strategic Practices

    by Karen Freberg ...
    Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and ... Read more

    $125.99 CAD

  • Portfolio Building Activities in Social Media

    Exercises in Strategic Communication

    by Karen Freberg ...
    Featuring 125 real-world activities across various social media platforms!Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities ... Read more

    $64.99 CAD

  • Public Relations and Strategic Communication in 2050

    Trends Shaping the Future of the Profession

    Edited by Alexander V. Laskin, Karen Freberg ...
    Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and ... Read more

    $78.99 CAD

  • The Emerald Handbook of Computer-Mediated Communication and Social Media

    Edited by Jeremy Harris Lipschultz, Karen Freberg, Regina Luttrell ...
    Joining a thriving field of new media, this collective volume authored by global academics features important research by thought leaders within computer-mediated communication(CMC) and social media. Featuring 40 comprehensive chapters of new research that focuses on what is new, relevant, and cutting edge in the areas of CMC and social media, authors critically explore topics ranging from social ... Read more

    $260.99 CAD

  • Social, Mobile, and Emerging Media around the World

    Communication Case Studies

    by Francisco Cabezuelo-Lorenzo, Joe Cruz, Gregor Halff, Matias Lievonen, Ismael Lopez Medel, Swateja Nimkar, Mia Virolainen, Kathryn E. Anthony, Erin E. Gilles, Heather J. Hether, Anna A. Laskin0, Vilma L. Luoma-aho1, Evgeniya D. Malenova2, Joshua D. Phillips3, John J. Powers4, Alane L. Presswood5, Karen C. Theveny6, Kevin Y. Wang7, Amanda J. Weed8, Karen Freberg9, Alexander V. Laskin0 ...
    Social, Mobile, and Emerging Media around the World: Communication Case Studies is an edited collection of cutting edge research on the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world. In recent years, emergent social media have initiated a revolution comparable in impact to the industrial revolution or ... Read more

    $120.99 CAD

  • Research Perspectives on Social Media Influencers and their Followers

    by JoAnna Boudreaux, Mitchell Friedman, Carolyn Kim, Vimviriya Limkangvanmongkol, Wangari Njathi, Nathan Vick, Chelsea Woods, Kelli S. Burns, Nancy J. Curtin, Elizabeth B. Jones, Nicole M. Lee, Corey Jay Liberman, Jenn Burleson Mackay, Alison N. Novak, Sydney O. Scheller, Carrie S. Trimble, Amanda J. Weed, Karen Freberg ...
    Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media ... Read more

    $44.99 CAD

People who read these also enjoyed

  • The 2020 Workplace

    How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today

    by Karie Willyerd, Jeanne C. Meister ...
    From well-respected human resources and corporate training experts Jeanne C. Meister and Karie Willyerd, a must-read guide to the innovative strategies that the best companies are using to create a workplace that the best talent chooses—both today and in 2020. In The 2020 Workplace, Meister and Willyerd offer a battle plan to start winning tomorrow’s employees today.This essential guide for ... Read more

    $17.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    by Robbie Kellman Baxter ...
    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Read more

    $30.99 CAD

  • Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

    by Mark Schaefer ...
    Winner of a Choice Magazine Outstanding Academic Title Award!We are on the cusp of a marketing revolution.And it is being led by you.Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.In this revolutionary book, renowned marketing ... Read more

    $39.99 CAD

  • Creative Onboarding Programs: Tools for Energizing Your Orientation Program

    by Doris Sims ...
    Revised, expanded, and up-to-the-minute—the leading guide to serving the modern organization's onboarding needsIt's a challenge overlooked by many: The need to bring recent hires into the fold, smoothly, effectively, and rapidly. And in this state-of-the-art multi-phased guide to integrating new employees into an organization, Doris Sims, longtime HR and onboarding guru again redefines the ... Read more

    $45.99 CAD

  • How To Sell When Nobody's Buying

    (And How to Sell Even More When They Are)

    by Dave Lakhani ...
    The most effective sales strategies for tough economic timesToday's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they do want to ... Read more

    $18.99 CAD