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Google Analytics

Understanding Visitor Behavior

by Justin Cutroni ...

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you ... Read more

$21.99 CAD

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you
... Read more

Web Analytics 2.0

The Art of Online Accountability and Science of Customer Centricity

by Avinash Kaushik ...

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and ... Read more

$32.99 CAD

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and
... Read more
Advanced Web Metrics with Google Analytics

by Brian Clifton ...

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will ... Read more

$31.99 CAD

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will
... Read more
The Martian

A Novel

by Andy Weir ...

#1 NEW YORK TIMES BESTSELLER • NOW A MAJOR MOTION PICTUREA mission to Mars. A freak accident. One man’s struggle to survive. From the author of Project Hail Mary comes “a hugely entertaining novel that reads like a rocket ship afire” (Chicago Tribune).“Brilliant . . . a celebration of human ingenuity [and] the purest example of real-science sci-fi for many years . . . utterly compelling.”—The Wall ... Read more

$14.99 CAD

#1 NEW YORK TIMES BESTSELLER • NOW A MAJOR MOTION PICTUREA mission to Mars. A freak accident. One man’s struggle to survive. From the author of Project Hail Mary comes “a hugely entertaining novel that reads like a rocket ship afire” (Chicago Tribune).“Brilliant . . . a celebration of human ingenuity [and] the purest example of real-science sci-fi for many years . . . utterly compelling.”—The Wall
... Read more
To Kill a Mockingbird

by Harper Lee ...

Voted America's Best-Loved Novel in PBS's The Great American Read"One of the most—if not the most—beloved of American novels." —The New YorkerHarper Lee's Pulitzer Prize-winning masterwork of honor and injustice in the deep South—and the heroism of one man in the face of blind and violent hatredOne of the most cherished stories of all time, To Kill a Mockingbird has been translated into mo... ... Read more

$11.99 CAD

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Voted America's Best-Loved Novel in PBS's The Great American Read"One of the most—if not the most—beloved of American novels." —The New YorkerHarper Lee's Pulitzer Prize-winning masterwork of honor and injustice in the deep South—and the heroism of one man in the face of blind and violent hatredOne of the most cherished stories of all time, To Kill a Mockingbird has been translated into mo...
... Read more

Also available as: Audiobook
Introduction to Online Payments Risk Management

by Ohad Samet ...

If you've been tasked with building a team to handle risk management for online payments (RMP), this practical introduction provides a framework for choosing the technologies and personnel you need. Author and financial services executive Ohad Samet explains the components of payments risk management, and presents a coherent strategy and operational approach.You'll learn the answers to questions ... Read more

Free

If you've been tasked with building a team to handle risk management for online payments (RMP), this practical introduction provides a framework for choosing the technologies and personnel you need. Author and financial services executive Ohad Samet explains the components of payments risk management, and presents a coherent strategy and operational approach.You'll learn the answers to questions
... Read more
Google Advertising Tools

Cashing in with AdSense and AdWords

by Harold Davis, David Iwanow ...

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.You'll find everything you need ... Read more

$25.99 CAD

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.You'll find everything you need
... Read more
CodeIgniter Web Application Blueprints

by Rob Foster ...

About This BookCreate your own dynamic web application using wireframes, databases, and language filesDevelop unique applications to perform simple tasks, such as authorizing users, sharing photos, or making a shopping platformExplore the MVC framework with the help of a number of projects developed in this bookWho This Book Is ForIf you are a PHP programmer or developer looking for a framework to ... Read more

$32.99 CAD or Free with Kobo Plus

About This BookCreate your own dynamic web application using wireframes, databases, and language filesDevelop unique applications to perform simple tasks, such as authorizing users, sharing photos, or making a shopping platformExplore the MVC framework with the help of a number of projects developed in this bookWho This Book Is ForIf you are a PHP programmer or developer looking for a framework to
... Read more
SEO And Search Marketing In A Week

Search Engine Optimization And Search Engine Marketing Made Easy In Seven Simple Steps

by Nick Smith ...

SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your ... Read more

$6.99 CAD

SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your
... Read more
ASO Ninja

Earn Your App Store Optimization Black Belt!

by Gabriel Machuret ...

The objective of ASO Ninja is to make the understanding of App store Optimization easier and more accessible for app developers and future apptrepreneurs.Search and app discoverability are one of the biggest challenges in this industry, and understanding the right strategies of App store optimization is not only going to be a must, but a vital part of any app marketing strategy. ... Read more

$38.07 CAD or Free with Kobo Plus

The objective of ASO Ninja is to make the understanding of App store Optimization easier and more accessible for app developers and future apptrepreneurs.Search and app discoverability are one of the biggest challenges in this industry, and understanding the right strategies of App store optimization is not only going to be a must, but a vital part of any app marketing strategy.
... Read more
Design Research in Information Systems

Theory and Practice

by Alan Hevner, Samir Chatterjee ...

Series series Business and Management (R0)
It is 5 years since the publication of the seminal paper on “Design Science in Information Systems Research” by Hevner, March, Park, and Ram in MIS Quarterly and the initiation of the Information Technology and Systems department of the Communications of AIS. These events in 2004 are markers in the move of design science to the forefront of information systems research. A suf cient interval has ... Read more

$141.39 CAD

It is 5 years since the publication of the seminal paper on “Design Science in Information Systems Research” by Hevner, March, Park, and Ram in MIS Quarterly and the initiation of the Information Technology and Systems department of the Communications of AIS. These events in 2004 are markers in the move of design science to the forefront of information systems research. A suf cient interval has
... Read more
Securing Digital Video

Techniques for DRM and Content Protection

by Eric Diehl ...

Series series Computer Science (R0)
Content protection and digital rights management (DRM) are fields that receive a lot of attention: content owners require systems that protect and maximize their revenues; consumers want backwards compatibility, while they fear that content owners will spy on their viewing habits; and academics are afraid that DRM may be a barrier to knowledge sharing. DRM technologies have a poor reputation and ... Read more

$109.99 CAD

Content protection and digital rights management (DRM) are fields that receive a lot of attention: content owners require systems that protect and maximize their revenues; consumers want backwards compatibility, while they fear that content owners will spy on their viewing habits; and academics are afraid that DRM may be a barrier to knowledge sharing. DRM technologies have a poor reputation and
... Read more

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Web Analytics 2.0

Advanced Web Metrics with Google Analytics

The Martian

To Kill a Mockingbird

Introduction to Online Payments Risk Management

Google Advertising Tools

CodeIgniter Web Application Blueprints

SEO And Search Marketing In A Week

ASO Ninja

Design Research in Information Systems

Securing Digital Video

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