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“juran kim”

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  • Electronic Word of Mouth as a Promotional Technique

    New Insights from Social Media

    Edited by Shu-Chuan Chu, Juran Kim, Charles R. Taylor ...
    Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM) communications have become a very important to the success of products. In today’s cluttered environment, it is ... Read more

    $85.99 CAD