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  • Individual Retweeting Behavior on Social Networking Sites

    A Study on Individual Information Disseminating Behavior on Social Networking Sites

    by Juan Shi, Kin Keung Lai, Gang Chen ...
    Series series Literature, Cultural and Media Studies (R0)
    This book explores and analyzes influential predictors and the underlying mechanisms of individual content sharing/retweeting behavior on social networking sites (SNS) from an empirical perspective. Since Individual content sharing/ retweeting behavior expedites information dissemination, it is a critical mechanism of information diffusion on Twitter.Individual sharing/retweeting behavior does not ... Read more

    $115.99 CAD