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Showing 1 - 12 of 12 results for “joyce costello”
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  • Influencer Marketing

    Building Brand Communities and Engagement

    Edited by Joyce Costello, Sevil Yesiloglu ...
    Influencers offer brands the ability to deliver the 'right' communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of influencer marketing and how it fits within marketing communications to build brands and their communities.Across four core sections, this book brings together the key theory and practical implications of ... Read more

    $85.99 CAD

  • The Routledge Companion to Influencer Marketing

    Edited by Joyce Costello, Hayley Cocker, Rebecca Mardon ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    This comprehensive volume provides academics, researchers, and students with a thorough introduction to the latest scholarship in influencer marketing. Influencer marketing has steadily been growing from the first wave into its own profession with agencies, brands, and social media platforms specialising in influencer campaigns. An influencer marketing trade body has emerged, job adverts are ... Read more

    $102.99 CAD

    PRE-ORDER

  • Advertising in the Digital Age

    Theories and Practices

    by Sevil Yesiloglu, Joyce Costello ...
    Advertising is everywhere.Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google.What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically.So what are we to make of all this? This book will equip you with a thorough understanding of today′s ... Read more

    $87.99 CAD

  • Public Service Motivation and Civic Engagement

    The Role of Pro-social Motivations in Shaping Society

    by Fabian Homberg, Joyce Costello ...
    Series series Business and Management (R0)
    This book explores the behaviours that result from Public Service Motivation (PSM), outside of a firm or agency environment. Covering topics such as volunteering, and political participation, the authors present rich empirical data from the US and the UK, as well as other countries. With fresh insights into a growing area of interest, this book will provide valuable reading for researchers working ... Read more

    $70.99 CAD

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  • Strategic Social Media

    From Marketing to Social Change

    by L. Meghan Mahoney, Tang Tang ...
    Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to ... Read more

    $55.99 CAD

  • The Dynamics of Influencer Marketing

    A Multidisciplinary Approach

    Edited by José M. Álvarez-Monzoncillo ...
    Series series Routledge Studies in Marketing
    YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who ... Read more

    Free

  • Management Decision-Making, Big Data and Analytics

    by Simone Gressel, David Pauleen, Nazim Taskin ...
    Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of ... Read more

    $97.99 CAD

  • Shared Services as a New Organizational Form

    Edited by Tanya Bondarouk ...
    Series Book 13 - Advanced Series in Management
    Organizations increasingly establish Shared Service Centers, either for transactional (administrative) or transformational (organizational change) purposes. Their popularity originates from a combination of efficiency gains and an increase in service quality, without giving up control of the organizational and technical arrangements. The belief is that shared services should maximize the ... Read more

    $203.99 CAD

  • Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

    Edited by Information Resources Management Association ...
    Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on ... Read more

    $895.99 CAD

  • The Sage Handbook of Industrial Marketing

    Edited by Adam Lindgreen, Thomas Fotiadis, Catherine Pardo, C. Anthony Di Benedetto, Dimitris Folinas, Pete Naudé ...
    The Sage Handbook of Industrial Marketing addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a comprehensive resource that defines the industrial marketing field, captures its historical foundations, ... Read more

    $124.99 CAD

  • Digital Advertising Evolution

    Edited by Iain MacRury, Danae Manika ...
    Series series Routledge Media and Cultural Studies Handbooks
    This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising— in practice, communication, and commercial process.Providing a wide-ranging and multi-disciplinary account of a complex contemporary moment for promotional communications, Digital Advertising Evolution charts recent and profound shifts in the ... Read more

    $91.99 CAD

  • A Research Agenda for HR Analytics

    Edited by Vicenc Fernandez ...
    Series series Elgar Research Agendas
    Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.This Research Agenda explores the crucial role of HR analytics in modern organizations, examining diverse methodologies, data sources and ethical considerations. ... Read more

    $41.99 CAD