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The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

by Joseph Sugarman ...

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. ... Read more

$22.99 CAD

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
... Read more
Audiobook

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The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

by Joseph Sugarman ...

Narrated by Mike Lenz ...

Unabridged

11 hours 9 min

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. ... Read more

$36.99 CAD or Free with Kobo Plus

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
... Read more

The Copywriter's Handbook

A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

by Robert W. Bly ...

The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and ... Read more

$17.99 CAD

Also available as: Audiobook

The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and
... Read more

Also available as: Audiobook
Victor O. Schwab's How to Write a Good Ad (Modern Edition)

A Short Course in Marketing

by Dr. Robert C. Worstell, Victor O. Schwab ...

Series series Masters of Marketing Secrets
"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them."Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge—and practice—of these fundamentals will determine the extent of his success."As Daniel Defoe said, 'An old and ... Read more

$5.63 CAD or Free with Kobo Plus

"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them."Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge—and practice—of these fundamentals will determine the extent of his success."As Daniel Defoe said, 'An old and
... Read more
The Ultimate Sales Letter 4Th Edition

Attract New Customers. Boost your Sales.

by Dan S Kennedy ...

Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides ... Read more

$12.99 CAD

Also available as: Audiobook

Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides
... Read more

Also available as: Audiobook
Words that Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas: The Thesaurus to Help You Promote Your Products, Services, and Ideas

The Thesaurus to Help You Promote Your Products, Services, and Ideas

by Richard Bayan ...

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with ... Read more

$22.99 CAD

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with
... Read more
Scientific advertising

by Claude C. Hopkins, David De Angelis ...

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws.Advertising, once a gamble, has thus become, under able ... Read more

$2.99 CAD or Free with Kobo Plus

Also available as: Audiobook

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws.Advertising, once a gamble, has thus become, under able
... Read more

Also available as: Audiobook
Writing That Works, 3rd Edition

How to Communicate Effectively in Business

by Kenneth Roman, Joel Raphaelson ...

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political ... Read more

$11.99 CAD

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political
... Read more
A Story is a Deal

How to use the science of story to motivate and persuade

by Will Storr ...

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma.'Will Storr is a genius' Rory Sutherland'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant'Storr shares profound insights' Seth Godin'Whip smart, insightful and ridiculo... ... Read more

$20.99 CAD

Also available as: Audiobook

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma.'Will Storr is a genius' Rory Sutherland'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant'Storr shares profound insights' Seth Godin'Whip smart, insightful and ridiculo...
... Read more

Also available as: Audiobook
Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic

Masters of Copywriting

by Dr. Robert C. Worstell ...

Series series Masters of Copywriting
There was one copywriter who made millionaires from people who read his book, but never wrote an ad.You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.He worked three hours a day and you couldn't pay him any amount to write your copy.Seriously.At one point he wrote up just how he did it. And never wrote about that subject ever again ... Read more

$11.99 CAD or Free with Kobo Plus

There was one copywriter who made millionaires from people who read his book, but never wrote an ad.You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.He worked three hours a day and you couldn't pay him any amount to write your copy.Seriously.At one point he wrote up just how he did it. And never wrote about that subject ever again
... Read more
Everybody Writes

Your New and Improved Go-To Guide to Creating Ridiculously Good Content

by Ann Handley ...

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.In this brand-new edition, she delivers all the ... Read more

$22.99 CAD

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.In this brand-new edition, she delivers all the
... Read more
The Expectation Effect

How Your Mindset Can Change Your World

by David Robson ...

WINNER OF THE BRITISH PSYCHOLOGICAL SOCIETY BOOK AWARDA SUNDAY TIMES BEST PAPERBACK OF 2023“As David Robson makes plain in this compelling book, the way we think about the world can profoundly shape how we navigate it. Based in science and packed with smart advice, The Expectation Effect will expand your mind—and maybe even extend your life.”—Daniel Pink, The New York Times bestselling author of . ... Read more

$17.99 CAD

Also available as: Audiobook

WINNER OF THE BRITISH PSYCHOLOGICAL SOCIETY BOOK AWARDA SUNDAY TIMES BEST PAPERBACK OF 2023“As David Robson makes plain in this compelling book, the way we think about the world can profoundly shape how we navigate it. Based in science and packed with smart advice, The Expectation Effect will expand your mind—and maybe even extend your life.”—Daniel Pink, The New York Times bestselling author of .
... Read more

Also available as: Audiobook

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The Adweek Copywriting Handbook

The Adweek Copywriting Handbook

People who read these also enjoyed

The Copywriter's Handbook

Victor O. Schwab's How to Write a Good Ad (Modern Edition)

The Ultimate Sales Letter 4Th Edition

Words that Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas: The Thesaurus to Help You Promote Your Products, Services, and Ideas

Scientific advertising

Writing That Works, 3rd Edition

A Story is a Deal

Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic

Everybody Writes

The Expectation Effect

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