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“jorge remondes”

Showing 1 - 12 of 12 results for “jorge remondes”
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  • Cases on Social Media Marketing Engagement Tactics

    Edited by Jorge Remondes ...
    Social media transforms the way businesses and organizations connect with audiences, making engagement a central goal of modern marketing strategies. Through targeted content, interactive campaigns, and real-time communication, brands build meaningful relationships with consumers and strengthen their online presence. Examining real-world cases of social media marketing reveals the tactics that ... Read more

    $255.99 CAD

  • Digital Platforms and Managing Brand Crises

    Edited by Jorge Remondes, Ana Pinto de Lima ...
    In today’s connected world, digital platforms have become a vital tool for brand engagement to combat public scrutiny. As information spreads across social media and online communities, brands are more vulnerable to crises that can escalate faster than brands can fix them. Organizations can navigate these turbulent digital landscapes, leveraging the very platforms that amplify risk to communicate ... Read more

    $267.99 CAD

  • Reshaping Health Promotion and Disease Prevention Through Digital Innovation

    Edited by Sónia Remondes Costa, Jorge Remondes ...
    Digital innovation reshapes health promotion and disease prevention by transforming how individuals access information, monitor health, and engage with care systems. From mobile health apps and wearable devices to AI-powered decision tools and virtual appointments, technology enables more personalized, real-time approaches to managing wellness and preventing illness. These tools expand reach, ... Read more

    $278.99 CAD

  • Persuasive Marketing and Communication Strategies in Contemporary Politics

    Edited by Jorge Remondes, João Abreu, Custódio Oliveira ...
    Political marketing has been fundamental to understanding and influencing electoral dynamics and voters' decision-making processes. By effectively segmenting the electorate and creating personalized messages, candidates can establish emotional connections and build a strong political identity, essential elements for electoral success. Communication strategies, such as crisis management, television ... Read more

    $216.99 CAD

  • Digital Competencies and Skills for Future Finance Professionals

    Edited by Carlos Quelhas Martins, Jorge Remondes ...
    Digital transformation is fundamentally reshaping accounting and financial management, creating new opportunities for organizations to enhance efficiency, transparency, and strategic decision-making. The integration of advanced technologies has transformed traditional financial operations into more dynamic, data-driven processes. As organizations increasingly adopt these tools, finance and ... Read more

    $256.99 CAD

  • Marketing Strategies for the Internationalization of Businesses and Brands

    Edited by Sandrina Francisca Teixeira, Jorge Remondes, Sandra Zelaya ...
    International marketing plays a pivotal role in how companies navigate the complexities of globalization, cultural diversity, and rapidly evolving digital landscapes. Understanding how to effectively enter and operate in foreign markets is essential for business growth, innovation, and long-term sustainability. As digital transformation reshapes consumer behavior and business models, companies ... Read more

    $267.99 CAD

  • AI-Driven Social Media Content Management: Frameworks, Tools, and Best Practices

    Edited by Jorge Remondes ...
    Artificial intelligence (AI) is transforming how organizations plan, create, and deliver social media content across increasingly complex digital ecosystems. By integrating machine learning and automation into workflows, it enables more efficient content production, smarter scheduling, and continuous performance optimization. These technologies also support deeper audience insights, allowing for ... Read more

    $190.99 CAD

  • Connecting With Consumers Through Effective Personalization and Programmatic Advertising

    Edited by Jorge Remondes, Paulo Madeira, Carlos Alves ...
    In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and ... Read more

    $295.99 CAD

  • Implementing Automation Initiatives in Companies to Create Better-Connected Experiences

    Edited by Jorge Remondes, Sandrina Teixeira ...
    Digital transformation is spreading throughout every industry all over the world. Acquiring new technologies to use within business practices increases productivity and strengthens the connection between businesses and their consumers. The digital transformation process and automation promotion must be intensified and explored globally so that economies can grow and develop, providing a better ... Read more

    $267.99 CAD

  • New Trends for the Governance of Non-Profit Organizations

    Edited by Jorge Remondes, Fernando Remondes, Vicente Serrano ...
    New trends in the governance of non-profit organizations change how these entities operate and fulfill their missions in complex and dynamic environments. As various organizations face new challenges, from financial sustainability to demands for transparency and accountability, innovative governance practices have emerged to address these issues. This includes emphasis on data-driven decision ... Read more

    $227.99 CAD

  • The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

    Edited by Sandrina Teixeira, Jorge Remondes ...
    In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial ... Read more

    $295.99 CAD

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  • Digital Brand Management

    Understanding Consumers and Communication in the Digital Age

    by Magdalena Grębosz-Krawczyk, Dagna Siuda ...
    Series series Routledge Studies in Marketing
    In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.It delves into brand positioning, consumer perception, and the role of digital media in ... Read more

    $91.99 CAD