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“john o'shaugnessy”

Showing 1 - 12 of 12 results for “john o'shaugnessy”
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  • Persuasion in Advertising

    by John O'Shaugnessy, Nicholas O'Shaughnessy ...
    Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers ... Read more

    $97.99 CAD

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  • Expert YouTube Video Marketing Strategy

    (Video SEO Methods To Grow Your Business Or Brand Online)

    by Ben Simon ...
    If you're looking for an Expert YouTube & Video Marketing Strategy to help market your products or services and grow your business or brand online, then this is the book for you. Video marketing is a fantastic opportunity for you as a business owner right now. When you download this book you'll have a step-by-step guide to the most cutting edge & powerful marketing methods around today. You'll ... Read more

    Free

  • From Those Wonderful Folks Who Gave You Pearl Harbor

    Front-Line Dispatches from the Advertising War

    by Jerry Della Femina ...
    In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenueduring the golden age of advertising. It caused a sensation, became a bestseller and establisheditself as a cult classic. Years later, it inspired the multi-award-winning drama Mad Men. ... Read more

    $14.99 CAD

  • The Wizard of Ads

    Turning Words into Magic And Dreamers into Millionaires

    by Roy H. Williams ...
    With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: • multiply the effectiveness of your advertising • understand the tug-of-war between intellect and emotion • plant a mental trigger in the mind of your customer • create totally new concepts from combinations of old ones • see the opportunities around you • avoid the ... Read more

    $2.81 CAD or Free with Kobo Plus

  • Can't Buy My Love

    How Advertising Changes the Way We Think and Feel

    by Jean Kilbourne ...
    "When was the last time you felt this comfortable in a relationship?"-- An ad for sneakers"You can love it without getting your heart broken."-- An ad for a car"Until I find a real man, I'll settle for a real smoke."-- A woman in a cigarette adMany advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this ... Read more

    $18.99 CAD

  • The Shredder Test: a step-by-step guide to writing winning proposals

    by Robyn Haydon ...
    Put yourself in the customers shoes, with dozens of bids, proposals or tender responses to assess. Its a daunting and difficult job. Despite the hours you have spent writing your proposal, its just one among many. What does it take to be successful in this hyper-competitive environment? What will make your proposal rise to the top of the pile? In this concise and easy to read book, proposal ... Read more

    $10.99 CAD

  • Keyword Research Bible

    by Ramsey Shearin ...
    Do you know how important keywords are to your business?You might not realize it, but your keywords are the reason your traffic comes to you, they are the reason people know your site exists and they are the only reason that your customers purchase. In fact, they are so important that if you are struggling to make sales, they might be the sole problem. Seems unlikely? Let me explain...Keywords are ... Read more

    $9.99 CAD or Free with Kobo Plus

  • How To Start Your Own Cupcake (or any other kind of) Business

    by Gunnar Lawrence ...
    OKAY HERE’S THE STORY. In November I contracted to write this ebook on How To Start a Cupcake Business. The intent was to be able to offer it for free so you would purchase (insert name here)’s wonderful program that will teach you how to start and run a cupcake business.AFTER BEING PROMISED for several months that I would get paid at the end of December, then the end of January I said F#$% it ... Read more

    $1.32 CAD

  • Build & Market Your Business with Google: A Step-By-Step Guide to Unlocking the Power of Google and Maximizing Your Online Potential

    by Gabriela Taylor ...
    How can your business make the most of the vast array of tools that Google has to offer? There is no doubt that we have a massive reliance on Google for our entire online experience. People worldwide are googling more than a billion times a day to find information, but Google is not just the world's number one search engine. It offers a raft of services from the familiar YouTube to others you may ... Read more

    $7.99 CAD

  • Working the Crowd

    Social media marketing for business - Second edition

    by Eileen Brown ...
    Engaging with social media such as Facebook and Twitter is now a key part of global business communications. Blogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or campaign. It includes: sites and blogs for networking; social media brands and reputation; legal ... Read more

    $45.99 CAD

  • Viral Marketing Success Guide

    by V.T. ...
    Want to learn how to viral spread your business brand? Well, basically, viral marketing is one of the best way.You just want to plant the seed well, and just let the news spread like wildfire. This ebook compiles tons of tips about how you can start your viral marketing campaign.Read through, make notes and start planning for your burst in sudden traffic. Get this ebook today! ... Read more

    $5.63 CAD

  • Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates

    by Shawn Collins ...
    In Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, author Shawn Collins presents a three-step approach for affiliate managers to recruit, educate, and retain affiliates in their affiliate programs.Drawing on his ten years of experience as an affiliate manager and his work as an affiliate marketer since 1997, Collins reveals a process for cultivating and maintaining ... Read more

    $2.21 CAD