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Showing 1 - 12 of 21 results for “john o'shaughnessy”
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  • Consumer Behaviour

    Perspectives, Findings and Explanations

    by John O'Shaughnessy ...
    A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts. ... Read more

    $63.99 CAD

  • Competitive Marketing (RLE Marketing)

    A Strategic Approach

    by John O'Shaughnessy ...
    Series series Routledge Library Editions: Marketing
    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used. ... Read more

    $97.99 CAD

  • Inquiry and Decision (Routledge Revivals)

    by John O'Shaughnessy ...
    Series series Routledge Revivals
    First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodological text for all those engaged in the social sciences and in management. It details the processes of inquiry – namely description, explanation, evaluation and prediction – and shows the role they play in prescriptive decision-making. It is argued ... Read more

    $85.99 CAD

  • Interpretation in Social Life, Social Science, and Marketing

    by John O'Shaughnessy ...
    Series series Routledge Interpretive Marketing Research
    'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer ... Read more

    $104.99 CAD

  • The Marketing Power of Emotion

    by John O'Shaughnessy, Nicholas Jackson O'Shaughnessy ...
    Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the obvious emotions evoked by an inspirational Nike ad or an affecting Hallmark commercial lies an emotional ... Read more

    $47.99 CAD

  • Patterns of Business Organization (RLE: Organizations)

    by John O'Shaughnessy ...
    Series series Routledge Library Editions: Organizations
    This book is a successor to the earlier and widely-used Business Organization. In this book the author helps the student to develop his or her own critical and conceptual understanding of the subject. As the author reviews the various approaches – classical, human relations, behavioural science, systems and contingency theories – he shows that none of them offers a simple progression from error to ... Read more

    $97.99 CAD

  • Persuasion in Advertising

    by John O'Shaugnessy, Nicholas O'Shaughnessy ...
    Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers ... Read more

    $97.99 CAD

  • Business Organization (RLE: Organizations)

    by John O'Shaughnessy ...
    Series series Routledge Library Editions: Organizations
    This book presents an integrated view of the three main approaches to organization – classical, human relations and systems – showing what each has of value to contribute and how they complement each other. The three approaches are introduced, followed by critical analysis. The main classical problems are reviewed in the light of the systems approach. Finally there is a comparative summary in ... Read more

    $97.99 CAD

  • The Undermining of Beliefs in the Autonomy and Rationality of Consumers

    by John O'Shaughnessy, Nicholas O'Shaughnessy ...
    Series series Routledge Interpretive Marketing Research
    This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev ... Read more

    $93.99 CAD

  • Information Governance and Security

    Protecting and Managing Your Company's Proprietary Information

    by John G. Iannarelli, Michael O'Shaughnessy ...
    Information Governance and Security shows managers in any size organization how to create and implement the policies, procedures and training necessary to keep their organization's most important asset—its proprietary information—safe from cyber and physical compromise. Many intrusions can be prevented if appropriate precautions are taken, and this book establishes the enterprise-level systems and ... Read more

    $48.79 CAD

  • Practice, Research, and Cognition in Devised Performance

    by Maiya Murphy, Prof Nicola Shaughnessy, Professor John Lutterbie ...
    Series series Performance and Science: Interdisciplinary Dialogues
    This interdisciplinary study explores devised performance and practice research at the intersection of the cognitive sciences and arts.It interrogates relationships between epistemology and cognition, action and aesthetics, and first-person experience and third-person investigation. Pairing practice research methodologies from theatre and performance with cognitive and neuroscientific approaches ... Read more

    $120.99 CAD

  • The Oedipus Complex Today

    Clinical Implications

    by Ronald Britton, Michael Feldman, Edna O'Shaughnessy ...
    A collection of papers focusing on the Kleinian conception of the Oedipus complex, how this is now understood, and what effect it has had on clinical practice. The papers by the authors which form the greater part of The Oedipus Complex Today were originally given at the Melanie Klein Conference on the Oedipus Complex in September 1987 at University College, London. The conference, jointly ... Read more

    $57.99 CAD