Skip to main content
Search Button
Canada Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Showing 1 - 3 of 3 results for “johan hagberg”
Skip side bar filters

  • Digitalized Markets

    Edited by Johan Hagberg, Hans Kjellberg ...
    This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore several mundane markets, including personal transportation, temporary accommodation, fashion clothing, ... Read more

    $88.99 CAD

  • Marketing Performativity

    Theories, practices and devices

    Edited by Katy Mason, Hans Kjellberg, Johan Hagberg ...
    Series series Key Issues in Marketing Management
    Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in ... Read more

    $97.99 CAD

  • Digitalizing Consumption

    How devices shape consumer culture

    Edited by Franck Cochoy, Johan Hagberg, Niklas Sörum, Magdalena McIntyre ...
    Series series Routledge Interpretive Marketing Research
    Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.Through a ... Read more

    $93.99 CAD