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Services Marketing: People, Technology, Strategy (Ninth Edition)

by Jochen Wirtz, Christopher Lovelock ...

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical ... Read more

$54.99 CAD

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical
... Read more
Services Marketing: People, Technology, Strategy (Eighth Edition)

by Jochen Wirtz, Christopher Lovelock ...

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive ... Read more

$27.99 CAD

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive
... Read more
The Human-Agent Orchestrator

Leading and Scaling AI-Driven Organizations

by Pascal Bornet, Jochen Wirtz, Tarja Stephens, Rachel Wood, Frederique Covington Corbett, Shigeki Yamaguchi, Rakesh Gohel, Helen Yu, Nima Schei, Cassie Kozyrkov ...

From the authors of a Forbes "Top 10 Must-Read Tech Book" for 2025.“The magic isn’t in bigger AI models, it’s in Orchestration.”—Andrew Ng, Founder, DeepLearning.AI and Coursera“The era of the user is ending. The era of the Orchestrator has begun.”—Marshall Goldsmith, two-time Thinkers50 #1 Global Leadership ThinkerWe are the last generation to manage only humans. The next will manage hybrid teams ... Read more

$20.99 CAD or Free with Kobo Plus

Also available as: Audiobook

From the authors of a Forbes "Top 10 Must-Read Tech Book" for 2025.“The magic isn’t in bigger AI models, it’s in Orchestration.”—Andrew Ng, Founder, DeepLearning.AI and Coursera“The era of the user is ending. The era of the Orchestrator has begun.”—Marshall Goldsmith, two-time Thinkers50 #1 Global Leadership ThinkerWe are the last generation to manage only humans. The next will manage hybrid teams
... Read more

Also available as: Audiobook
Developing Service Products and Brands

by Jochen Wirtz ...

Series Book 3 - Winning in Service Markets Series
All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex task that requires an understanding of how the core and supplementary services should be combined, sequenced, and delivered to create a value proposition that meets the needs of target segments. Developing Service Products and Brands is the ... Read more

$6.99 CAD

All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex task that requires an understanding of how the core and supplementary services should be combined, sequenced, and delivered to create a value proposition that meets the needs of target segments. Developing Service Products and Brands is the
... Read more
Designing Customer Service Processes

by Jochen Wirtz ...

Series Book 6 - Winning in Service Markets Series
From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have to be designed and managed to create the desired customer experience. This makes processes the architecture of services. Designing Customer Service Processes will discuss how service processes can be designed and improved to deliver the promised value proposition. This ... Read more

$6.99 CAD

From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have to be designed and managed to create the desired customer experience. This makes processes the architecture of services. Designing Customer Service Processes will discuss how service processes can be designed and improved to deliver the promised value proposition. This
... Read more
Essentials of Services Marketing

by Jochen Wirtz ...

Make it easy for students to understand: Clear, Simple Language and Visual Learning AidsThe authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts.Know Your ESM presents quick review questions designed to help ... Read more

$145.99 CAD

Make it easy for students to understand: Clear, Simple Language and Visual Learning AidsThe authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts.Know Your ESM presents quick review questions designed to help
... Read more
Understanding Service Consumers

by Jochen Wirtz ...

Series Book 1 - Winning in Service Markets Series
In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first ... Read more

$6.99 CAD

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first
... Read more
Service Marketing Communications

by Jochen Wirtz ...

Series Book 5 - Winning in Service Markets Series
Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consumers' awareness of the service product, their attitudes toward it, and how they can easily evaluate the products characteristics prior to purchase, and ... Read more

$6.99 CAD

Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consumers' awareness of the service product, their attitudes toward it, and how they can easily evaluate the products characteristics prior to purchase, and
... Read more
Winning In Service Markets: Success Through People, Technology And Strategy

by Jochen Wirtz ...

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. ... Read more

$33.99 CAD

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic.
... Read more
Crafting the Service Environment

by Jochen Wirtz ...

Series Book 8 - Winning in Service Markets Series
Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service environments relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites. Crafting the Service Environment focuses on the key dimensions of service environments in the servicescape model ... Read more

$6.99 CAD

Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service environments relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites. Crafting the Service Environment focuses on the key dimensions of service environments in the servicescape model
... Read more
Positioning Services in Competitive Markets

by Jochen Wirtz ...

Series Book 2 - Winning in Service Markets Series
What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways ... Read more

$6.99 CAD

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways
... Read more
Pricing Services and Revenue Management

by Jochen Wirtz ...

Series Book 4 - Winning in Service Markets Series
Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that ... Read more

$6.99 CAD

Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that
... Read more

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Top Series in Canada

Business and Management (R0)

Services Marketing: People, Technology, Strategy (Ninth Edition)

Services Marketing: People, Technology, Strategy (Eighth Edition)

The Human-Agent Orchestrator

Developing Service Products and Brands

Designing Customer Service Processes

Essentials of Services Marketing

Understanding Service Consumers

Service Marketing Communications

Winning In Service Markets: Success Through People, Technology And Strategy

Crafting the Service Environment

Positioning Services in Competitive Markets

Pricing Services and Revenue Management

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Available:

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Top Series in Canada

Business and Management (R0)

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